Blogging is my number one marketing tool. My challenge is to build credibility in my industry as a business expert. My blog does that. People get a "sample" of my advice and opinions on the scrapbook industry. About every 3rd entry is an all-out ScrapBiz commercial.
I have learned to use "key words" in my posts that will get picked up by the search engines. If someone searches "Starting a scrapbook store" at any of the big search engines, my blog comes up on the first page and from there, they can springboard to my website.
My next endeavor will be to figure out podcasting.
I`ve been posting to my Family Travel blog for about 3 months, and just this week really got smarter on RSS feeds. They really help me to collate tons of information and sift through it quickly for story ideas (I`m a freelance writer.)
Hope you folks find it useful.
Thanks for reviving this topic -- I looked back and was amazed that my last entry was April 2006 -- boy have I learned a lot about blogging since then!
As a writer, my blogging work is an absolutely essential part of my portfolio and has led directly to offers of writing jobs. In addition to the aforementioned Family Travel, I`ve now picked up four paid blogging jobs. Two are travel-related (one is blogging for Disney at Kid Trippin`) one is motorsports (mostly NHRA drag racing but also some NASCAR) and one is running a blog carnival plus some other work for Home Turf Media.
You couldn`t ask for better publicity than having thousands of your words out there all the time for people to read, on a variety of topics. Bloggers also like to do online interviews, so I`ve been featured in blogs based in Bahrain, in New Zealand and in Working at Home on the Internet.
I`m also meeting a senior editor of a major national travel magazine for dinner next month, based on our shared interests discussed in the comments section of, you guessed it, her blog. Why dinner? Well, we`re both going to the same blogging conference, so of course we`ll get together.
Can`t beat all that for marketing....