The link you provided conveys some great information about blogs. I have never denied the fact that I am somewhat "technically challenged" - as a "creative type" my brain just doesn`t seem to work in the necessary manner - but when it came to setting up my own blog others have said "it`s so easy, even Jeff can do it!" I was somewhat hounded into initiating a blog by
others in my industry. Once I sat down to get things set up, I found that I was up and running with my blog within a couple hours. I was stunned at how easy it was - and kind of ticked at myself for not starting it earlier.
These days I try to have a new entry posted every two or three days. I can even write several posts in advance on one day, save them as drafts and then upload them the day I wish. I`ve posted articles I`ve written, links to articles posted elsewhere, industry "fun facts" I`ve found online, my press releases, book reviews I`ve written, travelogues and more. It`s all part of projecting myself as a "expert" in my field - and now a major part of my business marketing (all at no cost). I am very selective about the other blogs/sites that I use as links on my blogs. In addition to my blog, I have set up a
MySpace.com page - which also allows you to set up a blog. On that blog page I simply post
links to my current blog entries and find it draws many people my way. A Google search of my blog`s name -
bLog-oMotives - consistantly results in about 12,000 references - so it`s easy to see why so much traffic is being directed to my business web site.
Earlier this week I gave speeches to design students from two colleges and another to members of an advertising federation organization. For the students I discussed the use of blogs as a portfolio of their work and an online resume for potential employers to review. With the ad group I mentioned the use of blogs for posting articles, press releases, new client projects, and other company efforts. Blogs are becoming an increasingly valuable marketing, promotion and sales tool.
Best of luck as you enter the blog-o-sphere. Dive in!
- J.
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Jeff Fisher |
Jeff Fisher LogoMotives |
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