Anyone have any tips for Bing SEO? I seem to be improving with Google but ignored by Bing. I've used the Bing websmaster tools similar to Google but still no luck.
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One of our axioms when approaching SEO is that the basics will not change drastically. Whilst it is certainly true that there will always be opportunities to gain an advantage over the competition by taking a future-facing approach and by making the most of current and emerging technologies there is something wonderful about SEO (in my experience) that suggests nailing the basics is a pre-cursor to success. Getting these “brilliant basics” right can be as important in the long run as attracting the ever-important link, the celebrity endorsement, or the virality that so many brands and webmasters crave.
The core of SEO on any search engines are actually the same - be useful to users. Bing may give different weights to things you are working on for Google, but at the end of the day, when your site is powerful enough to be the first in your users' hearts, you will be close to the first in every search engine.
The first impression you get when you go to Bing.com is that it is different – the background makes it cute but sure, there have been many other cases of search engines with tons of graphical frills to disguise their irrelevant search algorithms. However, when you type a search term, the results you get are a pleasant surprise because they are relevant.
It is this relevance of search results that worries SEO experts. The results you get when you search with Bing are relevant, yet they are very different from Google's. Actually, no matter if you search with Google or with Bing (or if you go to Bingle, you can compare the result sets side by side), you get relevant results and the two sets are very different from one another.
Bing pays a lot of attention on keywords. So you should provide such keywords which you think the users will use to search on the search engine. So you should choose them wisely. Also content plays a very important role in determining the rank of a website. So you should lay proper stress on it also.