I finally told "off" the BBB woman that kept calling. She became insulting after I kept turning her down for 2 years. The phone call always starts the same way, "We`ve had several inquiries about your business and can`t tell them anything." I think it`s baloney that they have had inquiries. They can`t say anything good or bad about my business since I`m not a member. The last time she called she told me I was a "sorry online business owner" for not seeing the value in being part of them since online businesses have the highest complaint rate. I told her that I deal with complaints when they happen, but they rarely do. I told her not to dial my number again - I am not going to be insulted into joining them. They act like EVERY business MUST be part of the BBB.
IMO, I think the BBB is something that grandmothers put their "faith" in. I don`t hear the younger generation talking about them much. The internet is a great free "BBB". If you mess with someone these days, you see your business dragged through the cyber-mud.
I worked at a shoe store in college that was HORRIBLE to customers. The owner got at least 3 letters from the BBB each week - which he TOSSED in the garbage. They don`t have any teeth unless someone picks up the phone and calls them.
I agree. The BBB was somewhat useful in the pre-internet world. Now they are sort of irrelevant.