Forums: Discussions for entrepreneurs and small business.

It depends how you are using your facebook. If you don't want the world to know about, you shouldn't post it on facebook. The disadvantage you list could be eliminated simply by not posting or behaving in a way that would reflect you in a negative light to employers. Or, you could keep your facebook private and not allow none friends to view, if an employer requests an add simply do a "employer friendly" clean up and delete anything you think may affect your job or chances at a job. Then I see no disadvantages, and the network possibilities are clearly the advantage. In my opinion the benefit can outweigh the cons but just like with everything else in life it's all in how you use it.

A Facebook Fan Page is one of the most effective ways to market your business on Facebook. One of the biggest advantages of creating a Facebook Fan Page is that the number of fans is unlimited, unlike your personal profile where there are only so many friends you can have before Facebook rules that you must move to a fan page. So you can have as many fans on your Facebook Fan Page as you like.

I completely agree with the above comment.  A fan page is also good for SEO purposes, you can optimize your fan page using your targeted keywords. The great thing is it will be picked up internally by Facebook as well as by all the major search engines.  Within a short time your page should start appearing in search results internally and externally.

A fan page is also a great way to build links. You can link content from your website, blog, and other social networking sites to your Facebook Fan Page and vice versa.

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@dianarobert00,

Facebook isn't very useful in terms of SEO because all of their links are no-follow.

Facebook is great for marketing your business because the reach of Facebook easily beats almost all of the other social media platforms combined. The total reach of Twitter is a fraction of the number of people that Facebook connects. In terms of marketing, Facebook has huge potential to build brand awareness and makes it easy for posts to go viral if they contain great content. 

Marketing through Facebook isn't easy. It requires a lot of work in terms of creating content and you end up spending a lot of time engaging your followers, that's why most businesses employ social media management teams. If you are able to effectively use Facebook as a marketing tool, you can achieve some pretty amazing results. The problem is the fact that most businesses don't have a need for a Facebook page and almost all of them don't know how to use it effectively.

Facebook has definitely managed to establish itself as a major player in the world of social networking.

The online community on Facebook is growing everyday with individuals creating Facebook accounts in order to link up with friends and meet new people.

Customer Engagement - Using Facebook applications can be a great way for communicating promotions, contest and events. Again it is another interception point that can be leveraged to entice consumer engagement with your brand, your products or your service.

Social Media Marketing - Today's one of the most popular term in Marketing Industry. But still there are so many business people around the world who don't know what it exactly means and how it will benefit their business to grow. So here I'm going to share one of the most popular & powerful Platform/Medium of Social Media Marketing - Facebook Fan Page / Business Page.

Through facebook page you could able to promote your product or services over internet world. Facebook too helpful to create a good quality of backlink in profile page. It will drive more visitor to the website too.

Facebook page helps to promote your business online, facebook having millions of users across the world. most of the companies promote their brand in facebook, companies create a page in facebook, and most of the fans will be added to that page. it helps to company to promote new products or resolve customer complaints easily.

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Facebook lets you connect with you family, friends and relatives, post anything on your wall, great opportunity for businesses to make their products knowned.