Forums: Discussions for entrepreneurs and small business.

Hi All!  How can I go about researching editors?  I`m trying to get my product into Men`s Magazines like Maxum and Men`s Health.  Also, should I outsource this to a professional company or should I keep it in-house and do it myself.  I`m not looking to launch a massive PR campaign, just releasing a few press releases.

Hi KGBrooklyn,

If you don`t have a big budget for PR, try calling the magazine editors directly and pitching your story.

Since you have the most passion for your business, you may have the best chance of getting through and giving your story directly to the media. Most of this contact information can be found online with some simple searching. If not, just call the magazine and ask for the information. You just may be amazed at the results!

Also, check some of the PR articles on this site for some free information on what to say and how to pitch your story.

Hope this helps...

Melanie

KGBrooklyn,

If you have the time to focus on achieving media placements then I say go for it, but it does require time following up.  Media are inundated every day with releases, so you will need to call them to encourage them to pull your release out of the stack.  Otherwise, if you don`t then it can be worth it to outsource it to a professional who can help you craft the story and make contact with various editors and writers.

Best,

Jennifer

Hello SUN memers,

                  
                    
                      
                        

                          
                            
                              

                                
                                  
                                    
                                      
                                        
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Hi Everyone,

If you can`t find the name of an editor online, simply call the publication and ask for the right person.

With so many changes going on in the media today, it`s best to narrow your pitches to some key media members and develop specific story ideas just for them.

Also, take advantage of SEO in your press releases to build buzz. You may want to check out my list of free press-release posting sites too:

http://www.rembrandtwrites.com/FreePressReleasePostingSites. htm

You can do your own PR and be very successful. It just takes some extra time and research to find the right people and give a specific pitch.

Thanks, and I hope this helps!

Melanie