If you can`t find the name of an editor online, simply call the publication and ask for the right person.
With so many changes going on in the media today, it`s best to narrow your pitches to some key media members and develop specific story ideas just for them.
Also, take advantage of SEO in your press releases to build buzz. You may want to check out my list of free press-release posting sites too:
You can do your own PR and be very successful. It just takes some extra time and research to find the right people and give a specific pitch.
Thanks, and I hope this helps!
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!