Thanks for sharing this blog. It has some great information.
Small business owners should never get discouraged when it comes to PR due to a small budget. They have valuable and new information to share -- and often have great results pitching their unique story ideas to the press.
And if you hire a publicist, look for the right person who can act as an extension of your team. That way, he or she will be more likely to share your passion for your new business and be excited about pitching your story! Then you can focus on core business activities...
Interesting article. I am in the entry-level stage of DIY-PR. I am discovering that verbally (one-on-one) I can discuss where I am going. On the other hand, speaking to a large (face-to-face) audience (agh!!!). When it comes to writer`s block for press releases and articles, I know several awesome Virtual Assistants (VA) who focus is on writing and public relations. Matter of fact, they also help people write up business and marketing plans. Like me, they are not employees, we`re entrepreneurs like all of you; we work as independent contractors. There are over 4000 Virtual Assistants.
Guy said not to hire a "contractor". That`s not good! Guy`s blog and point #11 bothered me. Why would you want to hire an employee? Once you hire an employee, you have to contend with payroll. I recently ordered a new book to read. The book is written my Michael Russer entitled, "The Obsolete Employee" (http://www.theobsoleteemployee.com/). I bought mine from Amazon.com. ( http://www.amazon.com/Obsolete-Employee-Businesses-Succeed-E mployees/dp/0966248465). Michael discusses the Virtual Assistant and Virtual Office Assistant industry.
On the other hand, if you think about it, if we are communicating with each other HERE, we are DIY-PRing.