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Many newbies when they come online attempt to get free traffic as quickly as possible. So they link to everyone and anyone who will link to them - including link farms and traffic exchange programs. This is a mistake. These types of websites provide zero end-user benefit. They offer little to no content - just a bunch of worthless links. I call these types of sites "garbage websites," because the quality of traffic that they send you will be just that - garbage!
Look, there`s nothing wrong with trying to get as many inbound links to your site as you possibly can. That should always be your goal. But you can`t approach link-building blind-folded. You have to do it the right way, because all links are not created equal.
For instance, if you have a website whose theme is internet marketing, a link from a site that sells real estate is of no value to you whatsoever. It just isn`t. And if you sell hosting services, linking to a political site does you absolutely no good. In fact, non-relevant links might actually cause you to get penalized by the search engines. See my point?
The only links that you should attempt to obtain are quality, relevant links - period. Links that are compatible to the overall theme of your site. That`s what the search engines judge you on.
Speaking of search engines, make no mistake, Google, Yahoo, and MSN pay close attention to who you`re linking to and who`s linking to you. In fact, when it comes to PageRank, Google places more weight on link quality and relevance than to the actual link itself.
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