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Research Keywords
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Use a keyword search tool such as the Google AdWords Keyword Tool to test variations on an article's main keyword phrase. For example, suppose that you are writing an article about how to uninstall a particular program from a computer. "Uninstall (program name)" might be the article's main keyword phrase. However, two words similar to "uninstall" are "remove" and "delete." Enter all three keyword phrases in the Google AdWords Keyword Tool to learn which one most people search for; you may find that you need to change your article's main keyword phrase for the most possible search engine exposure.
Keyword Density
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Copy and paste the text of an article into an online text analysis tool before publishing it. A text analysis tool displays the most common words and phrases in an article. Ignoring common words, such as "to," "a" and "is," the words that relate directly to an article's topic should appear most frequently without appearing so often that the article looks like spam. If the words appearing at the top of the list are unrelated to the article's topic, rework the article so the main keywords fall naturally within the text more often.
Tag All Images
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Search engines use text to analyze the content of a Web page and index it for searching; they cannot index images without text to describe them. When adding an image to a page, add the text alt="text" before closing the image tag. Substitute a description of the image for the word "text." Tagging every image makes your website more accessible to the blind and helps your images get indexed by image search engines, such as Google Images. The WordPress blog software has a field that you can use to type an alt tag when you add an image to a post.
Avoid Flash and Embedded Movies
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Avoid overusing embedded movies and Adobe Flash elements when designing your blog. These items slow some Web browsers down, and browsers on mobile phones generally can't display this content at all. In addition, because search engines only index text, this embedded content will not increase your blog's ranking on search engine results pages.
Publish Great Content
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No amount of text optimization will get your blog ranked at the top of search engine results pages for competitive keyword phrases. To "break the tie" between Web pages with similar content, Google uses a system called PageRank. If a website has many other websites that link to it, Google raises that website's PageRank; if many inbound links to that website exist, its content is most likely valuable and authoritative. The only way to receive inbound links from other websites is to publish great content that people enjoy. Never purchase inbound links from website owners; Google strictly forbids this.
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