Forums: Discussions for entrepreneurs and small business.

Just out of curiosity ~ why would you think that advertising is not a tangible product?

I don`t mean to give you a hard time, but would that make websites intangible products, too?  It seems to me they work on the same basis if you have advertising links in them.

The only reason I`m asking is because I just don`t want to see you throw away an opportunity to get your name out there.  Radio & TV are a LOT more expensive.  That`s why the barter system works.

 

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Linda Hall, Cross Country Bookeeping Service
Keeping You on Track ~ The Right Way!
Cross Country Bookkeeping Services
T.R.A.I.N. Forum

LOL ~ why can`t "Target Market" be defined as anyone and everyone?

 

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Linda Hall, Cross Country Bookeeping Service
Keeping You on Track ~ The Right Way!
Cross Country Bookkeeping Services
T.R.A.I.N. Forum

Well, not necessarily. I would prefer to target a specific group, but you bring up a good point about the people being in the stands might come from all walks of life.

Actual out of pocket costs are nothing. No materials, nothing like that - but it`s TIME and thats how designers make their money. Will my time I put forth be worth it? Just one of many questions....

Good point. Certainly noted.

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Chris
Gonink: Website design for the smaller business  |Gonink Blog


Multimedia graphic, web and print design   

As gonink expressed as well, the words TARGET and ANYONE don`t align. The point of a targeted market and a targeted audience is to TARGET those people which have a specific need or benefit that your service/product offers. Do you think that ANYONE & EVERYONE needs a website? I`d say not. Your target segment can never be anyone. If it was, you`d have one hell of a company!

Therefore, his target audience are solely those people who would have a need or a desire for a website. Then he can segment those people further, and execute advertisement and marketing tactics specific to those segmented customers.


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I may be young, but I have the intelligence, professionalism, eagerness, and determination to never cease until the day my entrepreneurial endeavors turn into great successes.

Budweiser & Kool have a MUCH broader customer base and market than website designing. And if you think about the amount of race car fans that both drink & smoke, you`ll see this is a highly intelligent & effective marketing tactic. How many race car fans do you speculate have interest in owning a website? Not nearly as much drinkers and smokers.


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I may be young, but I have the intelligence, professionalism, eagerness, and determination to never cease until the day my entrepreneurial endeavors turn into great successes.

Holy cow, now you want me to do math on top of making a decision!?   j/k

But you bring up a valid point and I`ve done some digging around trying to figure out just how many people are actually going to see this ad.

From the get go, I told the guy I want the back quarter panel on the passenger side because I know that`s the most visible. He showed me where it`s going to go and it would be about 2.5` x 1.5` which is way larger than those little itty bitty bumper sticker like ad`s you see all over those cars.

Thanks for the feedback. I have plenty of thinking to do.



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Chris
Gonink: Website design for the smaller business  |Gonink Blog


Multimedia graphic, web and print design   

I`m also in a service-based business.  I sit in front of the computer all day long working on everyone`s books. 

Like you, I only have to purchase ink and paper after the initial software purchase.  Add-ons and updates only when necessary so my overhead is low and what I bill for is the time I spend doing the job.

I prefer to work with Contractors and Owner/Operators but I also service other businesses because there are not that many differences in the industry types.

All my clients have one thing in common.  They all own businesses.  Wouldn`t your services be utilized by the same people?

Do you have a preference for a specific industry?  How much time would it take for you to do the website?

 

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Linda Hall, Cross Country Bookeeping Service
Keeping You on Track ~ The Right Way!
Cross Country Bookkeeping Services
T.R.A.I.N. Forum

Err... umm... because it is. It`s not something I can "use" per se for myself or my business. Now, in an obscure way, you could say it`s tangible because of the possible income that might come from it, which in turn gives me tangibles I can purchase to grow the business, but again, that`s pretty obscure to me.

Sure, websites are intangible. Probably why we designers have such a hard time receiving a fair payment for our work.

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Chris
Gonink: Website design for the smaller business  |Gonink Blog


Multimedia graphic, web and print design   

Because you can`t. Even the broad spectrum of people that Wal-Mart covers is still a "target market". They (Wal-Mart) cater to the cheap/need a bargain/on sale consumer. Not the upper class of people who prefer Macy`s and $25.00 hamburgers. That`s probably why Wal-Mart`s attempt at attracting higher end consumers was such a big deal. It was well beyond they`re basic target audience.



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Chris
Gonink: Website design for the smaller business  |Gonink Blog


Multimedia graphic, web and print design   

"And if you think about the amount of race car fans that both drink & smoke, you`ll see this is a highly intelligent & effective marketing tactic."

Exactly my point.  I`m not a drinker but I get a good laugh out of the Budweiser commercials.

BTW ~ I`m not trying to pick a fight here.  I`m just trying to see the logic in NOT advertising this way.  If you don`t try it how will you know it didn`t work?

Never in my wildest dreams would I have ever thought Craigslist would prove to be effective advertising but my roommate talked me into trying it.  Half of my clientele came from there.  If I hadn`t tried it, I`d be putting out advertising dollars I didn`t need to spend.

I agree with the length of time the advertising would be on the car, though.  DO make sure you get something in writing, especially if you end up doing the maintenance on the site after it`s completed.

 

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Linda Hall, Cross Country Bookeeping Service
Keeping You on Track ~ The Right Way!
Cross Country Bookkeeping Services
T.R.A.I.N. Forum