Forums: Discussions for entrepreneurs and small business.

Hi all,

 

Since I am developing a marketing plan with several different strategies, I am also looking into banner ads on websites.

 

I am thinking that setting up a pay-per-click, other pay-per-something, and time based agreements would be generally simple to set up given that some sites probably already have those capabilities (example: probably startupnation.com).

 

What about Pay-per-sale:

Do these same websites also have the capability to track when a click prompts a sale on my site, or is that something I need to set up on my own (like an affiliate marketing program or something)?

 

I guess my real question is:

Are pay-per-sale banner agreements strictly Affiliate Marketing or do sites that have ad space already have those capabilities on their own?

 

(Am I making this too complicated?)

 

Those of you that work for startupnation.com: you might be able to give us more accurate first hand insight.

 

Anybody else have any info on this?

Thanks guys!

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Learn to type as you talk at my Talk and Type Software page

Victor,
The pay per click model is the fastest way to be visible and to get paying customers.  It is a great short term strategy.  However, It`s also possible to spend you entire months budget in a matter of minutes.  So you have to be careful who you choose to go with as far as pay per click.

As far as the banner advertising and the pay per sale advertising, the company you go with will usually have their own scripts to track the sales that come from their banner or affiliate tracking.  However there can be problems with this as well.  Some of them require that you fund an account with a minimum amount of money.  The amount varies from company to company.  Having worked at a couple of these companies, the price was $500.00 for one company and $2500.00 for another.  The average cost per customer was 20% on each sale.

The other thing you have to worry about is click fraud.  Click fraud can and will happen with all forms of pay per click models.  The question you have to ask is what type of fail safes does the company have for this problem.  I have used companies where I spent my entire $1000.00 budget on a tier two search engine in 3 minutes.  It took a month and a half of complaining, daily calls and threatened law suites, etc before they refunded half of the money.

On the other hand one of the better tier two search engines that I have used is 7 search.  They do a very good job at preventing click fraud.  there have been times when I left for the day when my account showed $1500.00 left in my account, only to return the next day to have $1650.00 the following morning.

Here`s a link you can view that has an article about click fraud and their top ten Pay per click search engines.

http://www.payperclicksearchengines.com/

You also want ot have a long term strategy for your marketing.  AS I mentioned previously, you want a strategy that keeps on working even when you campaign is finished.

I hope this helps shed some light on this. 

Best of luck!


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Arsenal Marketing
WEB 2.0 Internet Marketing for Business
http://www.arsenalmarketing.com
Joe@arsenalmarketing.com

Reach a larger audience!
Start blogging today!
Using WEB 2.0 strategies & techniques!

online retail e-commerce site directed to small businesses.

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Learn to type as you talk at my Talk and Type Software page

Okay is this a secret business?

I really don`t think you are going to be able to get solid comments if you are so generic in what you are trying to accomplish.

Ha! Well if you must know, please click on my profile, my website is on there. We retail software. Thanks Rob! and Thanks Joe!

Also, I took a look at the startupnation.com agreements and it looks like they only do CPM agreements. I am starting to wonder if anyone has ever done pay-per-sale on banner ads...anybody ever heard of that?

Thanks guys!

-------------------------

Learn to type as you talk at my Talk and Type Software page

Victor,
You may want to check with commission junction.  I know at one point the use to do it.  Not sure if they still do.  commissionjunction.com.

Best of Luck!


-------------------------

Arsenal Marketing
WEB 2.0 Internet Marketing for Business
http://www.arsenalmarketing.com
Joe@arsenalmarketing.com

Reach a larger audience!
Start blogging today!
Using WEB 2.0 strategies & techniques!

Awesome! Thanks Joe!

-------------------------

Learn to type as you talk at my Talk and Type Software page

I`d recommend a program like CJ.

For a publisher hosting banners ... they will want CPM because that is best for them.

Some might take CPC revenue if it is through a 3rd party host like CJ.


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Did it yourself but something on your website still isn`t working the way you wanted? Have no fear - That PHP Girl is here!

Look ma, I`ve gone green!!

Thanks nghnikole! you guys have helped me put stuff in perspective.

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Learn to type as you talk at my Talk and Type Software page