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Balancing Encouragement & Caution - Speaking to High School Students on Starting Their Own Business: Any Suggestions?

 
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studiocherie

posts: 68

Feb 21, 2008 10:56 AM ET    Quote  Report Abuse
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Hello, fellow SuN people,
If you were giving the talk that I am scheduled to give next week, how would you balance it?  My thoughts are that I will be there mainly to encourage, pass on the best advice I have received personally, and provide a list of books and resources for the students to do their own research.
 
One of the great nuggets of advice I received (too late for my first couple of products) that I still think about all of the time and will be passing on is:  Plan on spending 30% of your budget on the actual product and 70% on marketing.
 
SuN will definitely be one of the resources I will be recommending.  Everything a young entrepreneur needs to know can be found here.
 
I hope some of you might post your best advice to High School juniors and seniors who have a talent and interest in fabric and fashion.  There will be other people at the conference speaking on job opportunities in the field, my topic is starting your own business.
studiocherie2/21/2008 11:00 AM


-------------------------

Warm Regards,
Cherie

Quality accessories for you and baby, made in USA
Studio Cherie
EngineersCanSell

posts: 163

Feb 21, 2008 2:30 PM ET    Quote  Report Abuse
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You might be able to find some good insights at the National Foundation for Teaching Entrepreneurship at:
http://www.nfte.com/

I`ve volunteered before, but have always been given a specific topic to discuss, such as "How do you determine price", or "How important is public speaking"

CraigL

posts: 9051

Feb 21, 2008 8:43 PM ET    Quote  Report Abuse
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I`d avoid using any numbers at all, when speaking with HS students. Instead, use word-pictures, and short "sound byte" concepts.

I`ve been using a formula that past number of years that seems to be holding pretty true. At 56, I look back at how people my age thought when we were in high school. I`m amazed at how different things are today. So I add 5 years to today`s kids, in terms of how they "ought to be" thinking.

For example, when I see a 17yo today, they`re thinking and processing at what I learned would`ve been a 12yo mind when I was growing up. Likewise, they won`t be able to understand concepts we learned at 17 until they`re about 23.
studiocherie

posts: 68

Feb 22, 2008 12:28 PM ET    Quote  Report Abuse
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Thank you, Eric, I will check that out today!
 
Craig, you alternate between inspiring me and scaring me.  Maybe that is what makes your posts so interesting...  I agree that keeping it simple is always good.  We all have so much more information at our fingertips today than ever before, and I think that has put everyone on information overload.  I know my attention span is not what it used to be for speakers.  I always think, "skip the details, I can get those by doing my own research, just give me the resources and entertain me with relevant anecdotes."
 
So do you think that is a good formularesources (bringing actual books, pulling up actual websites) andanecdotes (my experiences in Hollywood and having meetings with big companies where there were five of them and one of me?)  That  is what I would enjoy because it shows respect for their capability to make their own decisions and relatablitiy to open them up for questions.


-------------------------

Warm Regards,
Cherie

Quality accessories for you and baby, made in USA
Studio Cherie
CraigL

posts: 9051

Feb 22, 2008 3:16 PM ET    Quote  Report Abuse
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If you`re speaking in front of the young HS students for business development, then fine, bring resources (listed on a handout paper). But for a general audience made up of HS students, I`d tend to keep your talk in line with what they`re used to---TV shows, podcasts, short blog entries, and that kind of thing.

Of all the things you can do, I think, simply giving real-life examples of how you had an idea, tried it out, *got discouraged* then kept going anyway, and eventually achieved success---that`s probably what they can handle and process.

Look at this Obama thing going on, where he has no substance at all, but young people are flocking to the bus. Then consider the number of teen suicides, on the increase. A few decades ago, kids were satisfied to just kill themselves in order to make a statement. So few people paid attention, they now have to kill themselves and a bunch of other kids too.

All this, to my thinking, points up the end results of nearly a century of narcissism, where young people "feel" (operative word) that they don`t exist anymore. Adults don`t talk their language, don`t explain things in ways that make sense to them, and they feel they`re just wasted resources. It`s ironic, because our educational system is purportedly designed to increase "self-esteem."

Talk to this kids on a peer level, assuming they can think but haven`t yet been taught how to do so. Show them how "trial and error" is a legitimate way of invention, development, and creativity. You could put a page of "Good Books to Read" in a stack near the exits, and let whomever wants those resources pick them up at their choice.
studiocherie

posts: 68

Feb 22, 2008 5:40 PM ET    Quote  Report Abuse
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Sounds great, Craig.
 
The conference is on Tuesday, so I will post some comments here afterward on how it went.
 
Thanks for your input.


-------------------------

Warm Regards,
Cherie

Quality accessories for you and baby, made in USA
Studio Cherie
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