Hi Abraxas,
On the whole annoying
client issue you cant pick your clients, they did pick you. That is key here, some reason they picked you. So if the
whole thing is not working out you are the boss as such enjoy the luxury use it to do business on your terms.
I say be upfront and honest tell the individual, I
think the whole raise the price is a underhanded way to do business and
in the long run cause more issues then it resolves, At least my way you
will part with respect and chances are he will not speak ill of you or
your business and I have used this same tatic just to have my worst
nightmare customers turn into my biggest champions and send business my
way, all at the same time becoming much easier to deal with.
Heres an example:
"I have been doing the exact same thing for your parents and
it worked out great for
them for 5 years. I have been doing this for X amount of years and have
proven it works, However if you do not like my work and still feel the
value is not there, then
you leave me no alternitve since I pride myself on having happy clients
who
respect and enjoy what I do for them. I took the liberity of finding
someone who
I think can better suit your needs here is there name and number. Good
day."
At the same time you should present a bill for any
outstanding balances and expect to be paid before you leave, if you would need
to give them money back then I would say that you either tell them "we will
honur the current contract, please use the time to find someone else." or have
a check ready to hand over and terminate the whole contract there and then. Which you use depends on the level of frustration and effect on bottom line.
Now to the fun stuff...
It sounds like you have a good product and one that is
proven to work and drive sales.
If the above statement is true well then:
I say welcome to the world of "Competitive Advantage" Ahh
what a great world it is.
You add a "Partnership Program" where you guarantee for a
specified amount of time that you will not do business with a competitor in the
same local area. You will add the partners logo to any advertising you do
saying something "See a sample of my program in action at Jack`s Happy Home Real
estate www.HappyJack.com."
What you do is come up the term of the contract I do 3 and 5
years no more. (However in your industry this may be too long perhaps 1 year is
better)
First they have to qualify for the Partnership Program by guarantee
a certain amount of business a year. Then they pay you to become a partner.
What this does for them translates into a measurable competitive
advantage and locks out the compition. You will be able to provide statistics on how many days it takes on
average to sell a home you list vs. alternatives.
Now to the question of ownership of the photo`s. If your
company took the photos then it is implied that you own them.
Just like when you and your family with the pet dog jump in
the family trickster and go down to get a family portrait you don�t own those
photos. The photographer owns the rights to them he/she just sells you however
many print you want of the photo and if you ever want anymore you will need to
go back to the same photographer.
What commercial business does is purchase the right of the
photo�s before they allow a photographer in to take pictures. That way you get
all the negatives, and you can use them as you please in advertising, web,
print, TV, billboard, etc.
I would suggest that you spell this out clearly for all
future transactions by having a statement of ownership added to your contract.
I would also prepare a cost structure for purchasing ownership rights just in
case you have someone who wants to or asks what the price.
I hope the information is of use.
Eric
MeanMachine2006-8-31 17:59:31