All the reply`s you`ve gotten so far have provided great advice pertaining to the brochures. If what I`m posting here steps on your toes, I apologize in advance. I didn`t see what your service offering to seniors was, that may have an impact on how you reach them.
You mentioned something in your opening post that bears some scrutiny. You said that you thought all businesses used brochures. To my mind, this indicates two things: 1) that you need to research in more detail what your target market is and how they are most effectively reached and communicated with, and 2) that you may be lacking a thorough evaluation of how you will build and promote your company. Doing something in your business just because everyone else has it or that`s traditionally how things are done doesn`t necessarily mean that you have to do the same thing. Look at your competitors, the leaders in your market and figure out what makes them #1. Then analyze your offering and figure out how you can better reach/serve your market. Differentiate yourself. You may have heard of USP, unique selling proposition. Identify your USP and build your marketing around that.
A couple of people have made the suggestion of test marketing and given ideas of venues in which to reach your market. You have indicated you`ve taken some steps there. Great. You need to follow up with how to best reach these people.
You also said you were busy putting up your website and then in another post you indicated that most of the seniors you were talking to didn`t use the `net. Before you jump off into developing any advertising program, you better step back and evaluate your market.
You also indicated building a brand and logo, etc. to build your business. This is important for future growth and value, but to get your company going, it will be product and service that will get you started, the branding is built up over time with experience and reputation. In your advertizing, always promote your service or product, the company`s presence is secondary in the marketing message. At first, people are looking for your service, not the company. Once you have your reputation, they`ll look for your company, knowing the service. Look at magazines and evaluate their ads. The good ads use most space to promote the goods.
There is an online email newsletter that you may find helpful over time, it is dankennedy.com. He is a marketing consultant. I have no association with this company other than I have a couple of his books. His newletters have great ideas and suggestions, however they are really a sales tool for his seminars, etc. So get the gems you can and ignore the rest.
This is a long way around the barn to say that while brochures may be great ego trip, they may not be where your efforts need to focus to start, promote and build your business. Only you can determine that. Take actions that you have determined will help your business, not because everyone else does it.