I don`t see the shape for women with a basketball sticking out of their belly, but I get the general concept.
The link to creating a profile doesn`t exist.
There are some questions not addressed ... such as, if I have a DayRunner already, will these pages fit in it? How big it this thing? What size of bag would I have to carry to put it in there? How heavy is it?
You have this whole d.r.e.s thing throughout the site, but don`t explain it so it just gets to be an annoying typo after a while. Also, if you never spell it right once, you might be losing Google results.
I don`t think it says enough about how it`s going to help me. And I think you need to move some of the benefits from the "what is" page to the front page. Are the 2 pics of the same woman on the "what is" page the before and after? If so, it`s not a good selling point for me because I want to not look sloppy but I`m not going to chase around kids in pointy heels. If I worked in an office building, both of those looks might be too casual for me. Also, one is summer and the other looks fall. You need to make the apples to apple comparison ... summer to summer, fall to fall, seeing a sloppy look several different ways. Pick up a Redbook magazine and look at the "makeover" section where they take someone all sloppy, put some makeup on her, and show some outfit 3 ways - one casual, one for going out at night, one for business meetings. That is very effective, because you know that outfit will go the extra mile and you can find something in those 3 that pertains to your situation. (Perhaps you are casual in the day but toss on some different accessories to go out at night, or perhaps you an an entrepreneur mom who has business meetings in the morning but picks up the kids and takes them to soccer at 3 pm.) No one wants to think they are only going to use an outfits once, in one way, as that is a waste of money.
nhgnikole8/3/2008 1:16 AM
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