Welcome Mark - great to have you at SuN!
Excellent advice. Communicated well. I look forward to hearing more from you and all the questions and answers on this very important aspect of any business.
PS - Love your name. I use to be a partner of a company in GA and our name was "Dovetail, Inc." - loving woodworking, the play on the name "fits" nicely for a service business like yours.
Welcome to StartupNation ! You have some great advice for small businesses. I`m looking forward to seeing how this PR area grows and the great information we can share!
Here are some additional tips for getting some free publicity and/or new business:
1. Give presentations at local events that target your specific audience.
Provide valuable information, and you`ll establish your credibility. People will get to know who you are and what you have to offer. And word-of-mouth marketing will help you get some new clients.
2. Write an article for a publication that targets your audience. If you aren`t a writer, get some assistance from a friend who does. This will help build credibiliy. Then you can use the published work in your marketing efforts.
3. Partner with a business or organization that caters to your specific audience. Perhaps you can trade services and share the cost of your PR efforts?
4. Hire a publicity/marketing student at a university to do some writing, research and publicity efforts for you at a reduced fee. They may be able to do the work for class-credit, and they`ll give their all in order to build some samples for their future career.
Getting free publicity as a small business is possible. It just takes some research time and effort!
Have a great day!
Small businesses can get the PR that big businesses do. In fact, they often have more interesting stories to tell. But without a PR budget, it`s just a matter of spending the extra time to get some good media attention!
To start, checkout the PR information on StartupNation under "PR Toolkit" at http://www.startupnation.com/pages/passport/PP_PRNewswire.as p
That will give you some basic information. Then, feel free to send me a note with your specific goals, and I`ll see if I can help you out!