Forums: Discussions for entrepreneurs and small business.

A small sample is *never* sufficient. There is a reason that the blue ocean authors couldn`t cite more companies ... there aren`t any. What they did was reverse engineer. They looked at some companies and said "how can we use these companies to pump up our theory." Try Googling:

Debunking Blue Ocean Strategy.

Blue ocean has been *thoroughly* debunked by numerous experts.

 

Well if that`s the case, CookieMonster, thanks for letting me know.

I will read up on it to get an idea of what you`re talking about, but like I said, hey, I didn`t get nothing but positive ideas from that book.

Yeah, I did get to read of examples of what they claim, but it made me think of how I should direct my product and company.

Nevertheless, what you point out is something definitely knowing.

Maybe, they can create part two and I`ll be in the book!


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Shoot for the moon because even if you miss, you`ll be amongst the stars. - B. Sigel

More than anything I came away from Blue Ocean with the mindset that there is plenty of opportunity space available for those who will venture into it. I didn`t get into graphs so much. The key message for me was don`t try to look like, taste like, act like the competition.

Our factory makes the best tasting gluten free cookies you`ve ever eaten! Just having a factory doesn`t make you a success. When that factory earns more than it costs, now we`re moving in the right direction.


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