I favor books on odd subjects or books that present new perceptual structures for common subjects. The Blue Ocean strategy book was filled with absolutely useless junk but I liked the Tipping Point and Blink! very much. [ Blue Ocean thought that "their" method of comparing value curves was unique. So I had to laugh very very very hard at their supposed "unique common" sense approach. Blue oceans and red oceans? Did the authors bother to read anything Michael Porter and Tom Peters have written since 1979? Did the authors bother to mention that competitiveness and markets don`t work, not even remotely, in the ways they describe? BARF. A dangerous, waste of time book. ] 22 Immutable Laws of Branding is excellent.
Business consultants write a lot of books about their ideas. Before you read any book by a business consultant, you should be required to read Dangerous Company. I don`t tend to like books by consultants unless they are extremely well credentialed. A lot of the business books are written by consultants who have ruined, or participated in the ruin of, great companies. Just a comment.
22 Immutable Laws = One of the best books on branding.
The problem with Blue Ocean Strategy is as follows.
1. Their "unique theory" rests of manipulating value curves, which are basically graphs of features. Think of a graphic equalizer on a stereo. The blue ocean authors think that creating your own blue ocean is as easy as pushing the knobs on a graphic equalizer until you have a unique value curve. Well, this is dangerous advice. Typically it`s very easy for a competitor to do the same thing. It just turns into a zero sum game. The fact of the matter is that you can operate profitably and gain share in a red ocean. Information supply was a red ocean owned by the newspapers ... until the Internet came along. And the Internet was the product of academic/government thinking, not business. There are lots external factors like this that make it very easy for someone to come along and invalidate your special value curve. A parameterized value curve *is* valuable but blue ocean spends no time talking about that.