You`re far better off developing a list of the
publications your target customers read. Send your article to
those publications - addressed to a specific person. They are much more
likely to be read and taken seriously if you`ve taken the time to
identify the right editor at a publication and write a cover
letter introducing yourself. If you don`t know the right person, say so
in the letter and choose someone. He or she will likely forward it to
the right person if it isn`t generic. And, of course, make sure
the articles you submit are newsworthy.
I know how enticing it can be when you find one of these
resources...you think you`re going to save some time. But if you
think about it in direct mail terms, how ofen does an unsolicited piece
of mail end up in the trash? A lot.
Stick with Vick!
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