Kathy found the site, and the resulting report was fascinating! Two things became clear, reading the basic report then following links. The first is that a meta-tag description really does have to have 150 characters or less. It also must be VERY well written, and clearly describe what you`re selling in just those few characters.
The second thing is page titles, and the links to other pages on your site. Reading our own site, the list of links on our home page read like a Table of Contents.
We`ve heard a lot about having a site map on your Web site. That`s fine, but what about the page titles to each of your pages? Can you start at the "index" page, and just by reading page titles, understand what the site`s about, and what it offers?
How many times do we see sites where the main landing page is titled "Home?" What does that do? Nothing.
Think of all those outlines you had to do in school, and all the tables of content you`ve passed over in books.....until you need to find something. Can you look at an outline or TOC and get the sense of the book or the topic? For example, here would be a poorly done site, based only on page titles:
- domain.com/about us based on our history and whatever we put into the description area of the page file
- Page 2
Do you have headings and subheadings on each page that quickly explain why that page exists? Consider these page titles:
- Custom Designed T-Shirts - Home
- How We Make our Shirts
- Product Catalog
- Order our T-Shirts
- Questions? Contact Us
Take a look at the page titles and meta descriptions on each of your site pages. Run the report through SiteTiki, and see what you think. Pretty amazing, isn`t it, how slowly but surely, all these "other" Internet locations are picking up information and putting out there in the world....for everyone to see. :-)