We are using an advisory board but more for editorial focus and evaluation at this point than for long-term business growth (we are a children`s publishing startup working on our first line). We wanted those on the board to be representative of our audience as well as have professional experience in publishing and/or education. And--perhaps most importantly--we wanted each person to be someone who has experience (and hopefully enjoys) reading to kids! :) We wanted a range of ideas and perspectives, so our ed board members range in age from 25 to 73, with at least one or two people in each decade in-between.
The thing I enjoy most about having an advisory board at this point is the sense of community and excitement they share with us. We hope to be able to get everybody together in one space for our celebration when we`re ready to launch...but we`ll see where we are, funding-wise! :)
Katherine Murray | reVisions Plus, Inc. | publishing services for print and online media | www.revisionsplus.com