...how to convert blog visitors into website visitors?
Great to see you started with your business blog on the company domain. Makes things much easier, and your New Media Marketing much more effective. And you`re ahead of the curve with leveraging the social network and tagging sites. Great sources for targeted traffic.
On your question of; "...how to convert blog visitors into web site visitors?
"Targeted traffic is great
, but what are you directing those visitors to do when they get to your business blog?
This is where a lot of business people go wrong in listening to the advice of blogging purists and evangelists in that they completely forget about the proven rules of marketing.
Contrary to what you may have heard, you can proactively market with your business blog. Marketing, blogs, and business are an excellent promotional blend. To be successful just means using influence and persuasion instead of interruption or mass media style marketing.
It`s true that a well planned business blog is a powerful tool for building relationships, opening a dialog, and developing trust with your audience. But you still need to influence those visitors to take the next step in developing a relationship with you. A blog on it`s own is not enough to do that.
At the very least a good starting point is adding a free download offer in the visual hot zone (upper left corner) of your business blog. An offer for something that will benefit a visitor from your target audience. And keep in mind that an offer to sign up for a "newsletter" is not going to be sufficient incentive for people to hand over even their first name and email address.
Add that registration incentive and that will take care of the most important step in moving strangers > friends > customers > raving fans.
Secondly, for the way your site is designed, I`d strongly suggest integrating your WordPress blog right into the layout. The design template of your company site is well suited for a relatively simple integration. That way you blog "flows" seamlessly with the main site. For more ideas on blogging for business
, check out the current article series we`re running Blogging For Business: Dispelling Myths and Clearing The Muddy Waters
John Paul Micek
Business Acceleration Coach
Win more traffic, customers, & cash online. Grab a free excerpt of the hit book `Secrets of Online Persuasion`
Simple strategies for creating raving fans online at the Tribal Seduction New Media Marketign Journal