Forums: Discussions for entrepreneurs and small business.

Getting on Oprah seems to be the answer to selling out books and products.  Check out “the Oprah Effect” and see if you’re ready.

http://www.PitchRate.com/content/content-article.asp?ArticleID=4827

Thanks for sharing this Drew.

And just a quick note, before you pitch the producers, decide whether or not your story angle and goals match the tone and audience for the program.

While it`s great to to pitch "Oprah," if your business or organization doesn`t fit with the program, or the audience you are trying to reach, you`ll just waste time and effort.

Melanie

-------------------------

Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites

That`s a great point, Melanie.  Not everyone is ready for Oprah (or even close).  And even if they are, it`s not the end-all solution for moving product if the product doesn`t match the audience demographics.

-------------------------

James Lindon, Ph.D. Patent Attorney
Lindon & Lindon, LLC
Cleveland, Ohio
Patents, Trademarks, Copyrights, Pharmacy Law, Litigation
[this is not legal advice - provided for discussion only]
Intellectual Property for the Individual and Small Business: Identify, Protect, Enforce, Defend.
"Fools rush in where angels fear to tread."
http://www.LindonLaw.com

Good point, James.

Being that the "Oprah Effect" has featured many companies with owners from all backgrounds, I don't understand what you're getting at James.  Her audience is mostly white women and Obama is African-American as is Oprah.

Looking at her statistics her popularity is actually greater among white women.  I know this because I have the type of company that would fit in with the "Oprah Effect".  However, I am wise enough to understand just how ready you have to be to handle the wave.

Saran

www.botanicalworks.com

-------------------------