Can`t say that it`s a rolling laugh riot, but I think Moosejaw mixes humor and sales nicely. Very laid-back and casual humor, without being snide and snarky (you know, kind of like us....)
Apparently, their e-mail is really a hoot.
Pun`s are the best. I`ve actually thought about using humour as a marketing tool for my website. I would like to create a animated add that would play on all of the stereotypes of other countries or cultures to attract people to my language website.
Example: Stereotypical French Guy with striped shirt, berret, baguette of bread, and a bottle of wine speaking English in a very strong French Accent saying ridiculous things.
Kind of like those great policital cartoon segments about Bush and Kerry that exploded on the web during the elections.
Obviously I wouldn`t want to offend anyone that would be interested in my product but I think that humor can be a very contagious marketing tool.
Look at all the great Beer commercials ( Man Law! ) come on.