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Are Videos Useful in Marketing?

 
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Nov 06, 2012 9:26 AM ET    Quote  Report Abuse
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Keep in mind that YouTube is the 2nd largest search engine on the planet... so YES, videos are very useful in marketing.  Just make sure the content is worth viewing :)



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Never mistake activity for achievement. - John Wooden
andyredsox

posts: 21

Dec 18, 2012 2:47 AM ET    Quote  Report Abuse
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It's not just the video but its content and quality as well. People love to watch videos nowadays since its quite convincing that the ones you read. It's all about marketing strategy -if you want your product to be on the right tract. Marketers won't try it if it isn't working. Have a good one and see what happens.



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Gisteo

posts: 3

Dec 26, 2012 10:19 AM ET    Quote  Report Abuse
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As  a creator of marketing videos, I'm biased of course however here are some indisputable facts about online video for you to consider:

Online video fast facts:

*Users remember 58% more by watching video vs. just reading alone

*Nearly 60% said they would watch video previous to reading text on the same webpage 

*Online retail shoppers who watch video spend about two minutes more on that site and are 64% more likely to buy compared to others 

*In 2011, 45% of small businesses grew their budget for online video, up from 2010 by 17%

*From 2005 to 2010, online video grew at a rate of 910%

*60% of all web traffic comes from online videos

*73% of online retailers display videos on their websites

*Consumers who watch product videos are 85% more likely to buy products compared to those who do not watch 

*A video in Google’s index is 53 times more likely to appear on the first page search results 

Sources: comScore, eMarketer.com, Internet Retailer, Forrester and Ad-Ology 

 


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Stephen Conley Founder & Creative Director, Gisteo.com Visit www.Gisteo.com for more information on our animated marketing videos.
seosupport

posts: 7

Dec 30, 2012 11:44 AM ET    Quote  Report Abuse
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Hi

Video marketing is certainly the in thing in SEO. Anyone using THIS simple video editor can make professional looking videos. The editor costs just £60 which includes many great effects etc and they allow you a full trial completely free. They support it with loads training resources etc and it only costs £60 Many people just download images from a royalty free site and very simply  add these to the editor together with royalty free music and/or commentary and simply upload the video not forgetting to place your link in the description box and hey presto witch luck your video  could go viral and quickly become number 1 on page one of Google.

Another inexpensive method is to outsource your video to HERE where you can get a very simple video just  for a few dollars.

Good luck with your video marketing. Once  you try it you will find it very easy and addictive:)





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http://trkur.com/trk?o=6753&p=102570
karawindow

posts: 16

Jan 04, 2013 4:30 AM ET    Quote  Report Abuse
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Hello,

As we know the Internet is an information superhighway where people exchange their ideas and thoughts. Video has several advantages in marketing, it helps your business evolves around audience who is more excited about watching than reading content. It is also very cost-effective form of communication which allows you to demonstrate your products and services benefits in ways that photos and text cannot do.

Thanks



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Heritage Wood Blinds
partapamit

posts: 87

Jan 04, 2013 6:45 AM ET    Quote  Report Abuse
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Nowadays video promotion for a business is not bad deal ,i think this is the best option for promoting business online with fast growing rate , choose the best platform for promoting your video's , it will surely gonna help you.

RossTaylor2440

posts: 56

Feb 04, 2013 2:53 AM ET    Quote  Report Abuse
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Definitely, videos are useful in marketing. Every person identifies in a different way so having all kinds and kinds of studying components .Video can provide significant amounts of promotion value. It provides information the way we are used to getting it.  You could do opinions for particular products and immediate them to your website for the "full review".



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Market Research | Market Report | Industry Analysis
Nino11

posts: 3

Feb 11, 2013 6:01 AM ET    Quote  Report Abuse
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Just 1 video can accomplish a lot of things:

-increase in conversion rate on a website

-branding of a business (in a world where most things area  commodity, a clear brand will help you charge the prices that you want)

-explain a process that seems complicated to understand, especially when you need to read 2-3 pages of text

-gives you a huge advantage over your competition, since they can't engage with their potential customers if they don't move over the "just text" line.



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http://bigshotvideos.com
rachelscott

posts: 40

Feb 12, 2013 12:38 AM ET    Quote  Report Abuse
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Ofcourse videos plays vital role in marketing even when you're doing online marketing of some product you can use it to demonstrate your product and can upload on you website or the other video hosting websites like Youtube, Dailymotion and Vimeo



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Online Accounting Degree
Experthouse

posts: 2

Feb 12, 2013 7:09 AM ET    Quote  Report Abuse
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Video marketing is one of the new trends of marketing as it add great deal of marketing value. It aid up on-site demonstrations, tours, and a whole host of things that mere text won’t provide to generate clear view of product or services. It drive great traffic too. 

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