Decisiveness is another key attribute to the entrepreneur. That`s not the same as certainty. Lots of people can be uncertain but still make a decision.
Great point Craig.
I dedicate a chapter to `Decisiveness` in my new book (just finished it and getting it proof read - hence why I`ve been quiet in the forum for the last week).
Here`s an extract:
Decisiveness is the mark of the successful entrepreneur. Because they’re clear in their mind about what they want and are trying to achieve, reaching a decision is relatively easy for them. It involves taking logical steps towards a predetermined outcome.
Their decisions tend to be guided by a plan or business model. So when presented with an opportunity, it’s easy for them to decide whether it meets their objectives or not.
Indecisive people on the other hand are unclear about what they want. And because of that, making decisions becomes a traumatic experience.
As a result, they’re easily swayed by external circumstances or the opinions of others. They`re no longer masters of their own destiny. Instead they’re like a rudderless ship, sailing in whatever direction the wind blows.
I’ve lost count of the number of times I’ve seen entrepreneurs presented with great opportunities to introduce new product lines, expand their business, etc. But because they’re indecisive, they need to get the opinions of family, friends and everyone else before they can make a decision.
But the funny thing is...
More often than not, they seek the opinions of people WHO AREN’T and have never been in the same situation -- so those opinions aren’t even based on experience.
Not smart, you’d agree?
What they fail to realise is that opinions are one of the cheapest, most readily available commodities on the planet -- everyone has at least one they want to share.
Armed with all these different, often conflicting opinions, the entrepreneur is now left more confused than before they started. So they randomly choose one to follow and hope for the best.
Typically, it all ends in disaster because the decision they made was someone else’s -- not theirs.
That’s when they learn the hard way that “one man`s meat is another man’s poison.”
Because successful entrepreneurs know what they want, they’re able to make quick decisions. This is one of the secrets to Dell and Microsoft’s success. They made mistakes quick and early, learnt from them and moved on.
That’s the thing about decisiveness -- it enables you to try more things than the average person, thereby increasing your chances of success.