I am an independent custom furniture designer/manufacturer. I just started my business a few months ago. Due to some fortunate local press, I currently have my pieces in a local retail outlet and a handful of interior designers. The article came a little quicker than expected, but I`m not complaining!
I am trying to devise the best plan to approach independent furniture stores and interior designers.
I have a little time to devise a plan, as my website is under construction, and I believe this must be functional before any major marketing occurs. What do you suggest? Is my first action to email a targeted group with a few pictures and a link to my website? Do I call them? Do I complete a mailer with follow-up phone calls? Attend a trade show? How do I determine the decision-makers at these firms? Some are large, some very small, etc...
I`ve read varied ways to make positive connections with retailers, but I`d really like to hear from the SUN community to see what has worked best for you.