I have no experience with Google and am reluctant to change something that works.We started using it last month. In our case it worked fine but there is room for major improvement. How good it will work for you really depends upon your business requirements. There is no question the Buy Now button is easy to put on any web site. Their sales interface works very smoothly when the Buy Now buttons are used. The only problems we have run into with the Buy Now buttons, or any other way you do it, is the information you receive from Google concerning an order does not include the phone number. They also do not give you the billing address, just the shipping address. Their interface for collecting the order does not make sure that all the information like contact name or company name is collected for the shipping address either. These oversights may be costly when your packages do not get to the shipping address and are returned to you. This is made worse since they do not include the phone number, a required field for many parcel carriers, and the carrier cannot even call the customer in an attempt to get package to the right address. I have emailed Google support about these issues and they say they will take my concerns under consideration for future changes, but as of this date it is still an issue.
If you sell more than one item at a time or have a lot of volume, the Buy Now buttons are more than likely not a good choice. Instead you will need one of the supported shopping cart systems or you will need to use their development instructions to do it yourself. We are switching to this method at this time but if you do not have an extensive web programming background and a lot of time on your hands, you should look for a supported shopping cart system. The good thing about using this method is that you can automate nearly all the manual functions including order processing and interfacing with your shipping system. One other thing you need to be aware of is that the issues we have with the Buy Now button shipping information and phone number are the same issues if you use this method. That is, unless your shopping cart or in-house created system collects the information for you.
We plan to add Paypal next so I cannot really tell you how they compare at this time, but I soon will know. I hope this helps and good luck…
There is no question that the new Google Checkout has value and the deal they are offering right now are hard to pass up. That is, as long as it fits ones business model. My experience with their support has been very good to date even though it is totally through email. To be a new product, its flaws are very minor compared to many first time releases. The most impressive thing I have seen from their support people is the fact that they agreed with my shipping address issue, thank me for my input, and stated that it was new product and they were going to make it better. Very impressive! Many support organizations these days will tell you a problem like this is unique to you and for you to go away. In short, I think they will have the cons worked out in very short order and this will become a very heavily used product in the future...