BTW ... interesting premise on your business.
I would add: Lousy premise on your business. Horrible branding. Negative advertising like this doesn`t work with a good chunk of the population, who may in fact need and even want a logo update. They don`t, however, want to be insulted right out of the gate about their prior business decisions.
I know, I know; you`ll tell me you have tons of clients, they all love the name, etc. But what you don`t know is how many you are turning off by the name, which I would guess is a much greater percentage than like it. It always is with negative advertising positions: it polarizes. Why exclude and not include?
Besides, it leaves you wide open for someone with much more experience and skill to come along and tell you that your
logos suck. Why open the door?
You`re not a high-end corporate identity specialist, anyway. Telling people at this level what sucks and what doesn`t comes off as cocky, negative, and know-it-all. You don`t. Even your own logos use way too much splashy color and are not top-shelf.
This may be your market niche, but I really think you could expand it if you positioned yourself in a positive, rather than negative, light.
Just an idea.