I`ve been considering adding a SitePal.com character to my site. Does anyone in the community use this service? I`d like to know if their claims are accurate on it increasing sales. It looks pretty cool and could possibly answer some of my potential clients` questions right there on the site, but I don`t wanna spend money just to have something cool, like eye candy. Thanks.
Dwayne Utsey
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Anyone here use SitePal characters on their site?
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Cool - no. Creepy - definitely. Doesn`t do anything for me.
Site Pal is creepy....There has to be a better way to convey information.
-------------------------
Sharon Murphy
Owner
Northwoods State of Mind, Inc.
NorthWoods
-------------------------
Sharon Murphy
Owner
Northwoods State of Mind, Inc.
NorthWoods
BTW ... interesting premise on your business.
Yourlogosucks guy:
I would add: Lousy premise on your business. Horrible branding. Negative advertising like this doesn`t work with a good chunk of the population, who may in fact need and even want a logo update. They don`t, however, want to be insulted right out of the gate about their prior business decisions.
I know, I know; you`ll tell me you have tons of clients, they all love the name, etc. But what you don`t know is how many you are turning off by the name, which I would guess is a much greater percentage than like it. It always is with negative advertising positions: it polarizes. Why exclude and not include?
Besides, it leaves you wide open for someone with much more experience and skill to come along and tell you that your logos suck. Why open the door?
You`re not a high-end corporate identity specialist, anyway. Telling people at this level what sucks and what doesn`t comes off as cocky, negative, and know-it-all. You don`t. Even your own logos use way too much splashy color and are not top-shelf.
This may be your market niche, but I really think you could expand it if you positioned yourself in a positive, rather than negative, light.
Just an idea.
I think the bigger question is, what is your conversion rate? And what are
the metrics you are using to define that rate? Having a firm grasp of your
numbers will help you determine whether or not having SitePal, a live chat
or other interactive "feature" will increase your sales.
For instance, where does your traffic originate from? And once that traffic
lands, how much of it converts to an order? Is there a certain page on
your site that has a higher number of exits than other pages? Can you
determine what the reason for those exits are? And will a SitePal or other
mechinism actually reduce those exits and convert to sales? These are
questions that can really only be answered by implementing and testing.
If this is something that you are really wanting to try, I would suggest that
instead of putting the SitePal on everypage like many sites do, why not
create a special page just for SitePal and link to it from each page? A link
with an open ended question like, "Questions? Consult Our Interactive
Advisor" or some such verbage. (Along the lines of something like:
www.askdrz.com) Then after a pre-defined period of time, run your
numbers again. Only then will you be able to know if it is valuable to you
or not.
Scott
the metrics you are using to define that rate? Having a firm grasp of your
numbers will help you determine whether or not having SitePal, a live chat
or other interactive "feature" will increase your sales.
For instance, where does your traffic originate from? And once that traffic
lands, how much of it converts to an order? Is there a certain page on
your site that has a higher number of exits than other pages? Can you
determine what the reason for those exits are? And will a SitePal or other
mechinism actually reduce those exits and convert to sales? These are
questions that can really only be answered by implementing and testing.
If this is something that you are really wanting to try, I would suggest that
instead of putting the SitePal on everypage like many sites do, why not
create a special page just for SitePal and link to it from each page? A link
with an open ended question like, "Questions? Consult Our Interactive
Advisor" or some such verbage. (Along the lines of something like:
www.askdrz.com) Then after a pre-defined period of time, run your
numbers again. Only then will you be able to know if it is valuable to you
or not.
Scott
I`m Yujin from SitePal. I read the recent debates over SitePal in the forum, and found most of your posts very informative and helpful.
SitePal is not a magic solution that increases your site traffic or sales immediately as soon as you add one to your website. As many other great tools in the world, it should be used properly. If used properly, however, SitePal does reinforce your marketing message and make your call-to-action more effective by engaging visitors.
Here are a few links that i think can be helpful for you, whether you love or hate us. :)
1. Blog post by Anita Campbell, CEO of Smallbiztrends.com
http://www.smallbiztrends.com/2007/04/introducing-new-talk ing-sitepal-character.html
She tried SitePal on her website and received great feeback. The way she puts SitePal charcter on her site demonstrates the best practice of SitePal.
2. 50/50 Test result by Dr. Wilson of Webmarketingtoday.com
http://www.wilsonweb.com/conversion/sitepal1.htm
Dr. Wilson conducted an A/B test of SitePal character and published the result on his website: 33% higher on time spent and 17% higher pageviews.
3. SitePal Clients` real examples
http://www.sitepal.com/showcase.php
4. SitePal Clients` testimonials
http://www.sitepal.com/testimonials
For those who want to give SitePal a try, here are a few tips from 8,000 SitePal clients, who are using SitePal and seeing a great result, on how to make your SitePal work for your site instead of being an annoyance.
1. Decide the key message you want to deliver to your audience on the landing page: Do you want to give your visitors an overview of your business, or promote a special promotion you are running, or highlight the price competitiveness? Whatever your message is, SitePal character will make sure it heard by your audience instead of being buried in the text. However, it`s you, the owner of the site, who should come up with a good message. At the end of the day, it`s your marketing idea, and SitePal is the spokeperson. Once you have a good message, SitePal will help your audience hear it.
2. Give the site visitors the control over the audio: We recommend our users always implement the playback setting to their characters, allowing site visitors to intitiate and mute the audio. We also have many other best practices related with the audio behavior to ensure the best result.
3. Make sure you include a call to action in the script, perferrably combined with a graphic button near the character : Is your goal to make people visit a certain page, or add a product to the shopping cart, or contact you? No matter what it is, make sure your character says it, even multiple times.
4. Invite your audience to engage in two-way interactions with your character: One of good examples is to let your character answer to FAQs from site visitors. FAQ list can oftentimes be a very lengthy text. Let the character deliver the audio answer for each chosen question as a human sales consultant does. Users will find the character engaging and helpful instead of annoying because they are controlling the interaction.
Thank you for reading my long post (i wish i could use my SitePal character here!) I didn`t mean to write this much, but i guess there were so many things i wanted to speak about. :)
Please feel free to contact me at yujin@oddcast.com if you have any questions or feedback. I`ll be happy to speak with each of you.
SitePal is not a magic solution that increases your site traffic or sales immediately as soon as you add one to your website. As many other great tools in the world, it should be used properly. If used properly, however, SitePal does reinforce your marketing message and make your call-to-action more effective by engaging visitors.
Here are a few links that i think can be helpful for you, whether you love or hate us. :)
1. Blog post by Anita Campbell, CEO of Smallbiztrends.com
http://www.smallbiztrends.com/2007/04/introducing-new-talk ing-sitepal-character.html
She tried SitePal on her website and received great feeback. The way she puts SitePal charcter on her site demonstrates the best practice of SitePal.
2. 50/50 Test result by Dr. Wilson of Webmarketingtoday.com
http://www.wilsonweb.com/conversion/sitepal1.htm
Dr. Wilson conducted an A/B test of SitePal character and published the result on his website: 33% higher on time spent and 17% higher pageviews.
3. SitePal Clients` real examples
http://www.sitepal.com/showcase.php
4. SitePal Clients` testimonials
http://www.sitepal.com/testimonials
For those who want to give SitePal a try, here are a few tips from 8,000 SitePal clients, who are using SitePal and seeing a great result, on how to make your SitePal work for your site instead of being an annoyance.
1. Decide the key message you want to deliver to your audience on the landing page: Do you want to give your visitors an overview of your business, or promote a special promotion you are running, or highlight the price competitiveness? Whatever your message is, SitePal character will make sure it heard by your audience instead of being buried in the text. However, it`s you, the owner of the site, who should come up with a good message. At the end of the day, it`s your marketing idea, and SitePal is the spokeperson. Once you have a good message, SitePal will help your audience hear it.
2. Give the site visitors the control over the audio: We recommend our users always implement the playback setting to their characters, allowing site visitors to intitiate and mute the audio. We also have many other best practices related with the audio behavior to ensure the best result.
3. Make sure you include a call to action in the script, perferrably combined with a graphic button near the character : Is your goal to make people visit a certain page, or add a product to the shopping cart, or contact you? No matter what it is, make sure your character says it, even multiple times.
4. Invite your audience to engage in two-way interactions with your character: One of good examples is to let your character answer to FAQs from site visitors. FAQ list can oftentimes be a very lengthy text. Let the character deliver the audio answer for each chosen question as a human sales consultant does. Users will find the character engaging and helpful instead of annoying because they are controlling the interaction.
Thank you for reading my long post (i wish i could use my SitePal character here!) I didn`t mean to write this much, but i guess there were so many things i wanted to speak about. :)
Please feel free to contact me at yujin@oddcast.com if you have any questions or feedback. I`ll be happy to speak with each of you.
Hi,
We use SitePal, and I think it`s very effective in getting our message across.
The way I look at it, using SitePal is just one more way to convey our message.
Although our service is currently in beta testing...and our SitePal informs visitors of this =)...I`m looking forward to receiving feedback from visitors ~ not necessarily if people think our SitePals are creepy or not, but if visitors understand what our service does and how it can benefit them.
P.S. Yujin - I`ll be sure to update with your advice!
Keeping to the main question at hand...
You should check out Bubble Guru as well.
http://www.bubbleguru.com
Bubble Guru enables you to place a floating video message of yourself on
any web page to engage your web site visitors.
Your message simply floats above your entire web page, so there`s no
need to redesign you site.
See how it worked for Yahoo:
http://tinyurl.com/yonk64
You messages can be updated as often and the service let`s you set a
variety of user controls for how you want it to operate.
Check it out when you get a chance. It`s pretty neat.
You should check out Bubble Guru as well.
http://www.bubbleguru.com
Bubble Guru enables you to place a floating video message of yourself on
any web page to engage your web site visitors.
Your message simply floats above your entire web page, so there`s no
need to redesign you site.
See how it worked for Yahoo:
http://tinyurl.com/yonk64
You messages can be updated as often and the service let`s you set a
variety of user controls for how you want it to operate.
Check it out when you get a chance. It`s pretty neat.
Hi,
It`s Yujin again. :) SitePal also offers an embed overlay option. You can have your character float over your web page or even have it minimized or dissapear after it speaks. Using the embed overlay option, you don`t have to redesign your web page.
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