I`ll be at the Podcast and Portable Media Expo, as well and would love to connect with people. My new company-in-development, Grasshopper Factory
, is focused on the new media space. I produce a few podcasts right now, targeting consumers. I can say that there are lots of do`s and dont`s and it`d be kind of rough to answer them ALL in this reply. Here are a few thoughts:
*Sound matters. These "talking into phone" podcasts *do* convey information, but they don`t promote repeat listening of subscribing.
*Format matters. Humans like pattern recognition. Try to stick to a format, and make it as engaging as you can.
*Consistency matters. If you`re going to do a weekly podcast, do a weekly podcast. Plan ahead and have an "evergreen" podcast or two in the can to put in when you can`t get the work done on a given week.
*Add contact information into the podcast, always. How many times do you hear how to get to StartupNation.com during the podcast? OFTEN.
*Build a good website around the podcast. People don`t always go back to the mothership website (some just listen to the podcast subscription), so you might have to incent them to action. But when they land there, be sure to have enough useful additional information in your shownotes that you`re giving them something to do next.
*Shownotes make Google happy. Podcasting`s great, but if you don`t load your show notes with details of the cast, including some useful tags and keywords, it`s hard to get indexed. (Podzinger`s trying to change this).
I probably could keep rambling, but I`m going to hush for now. This is my first post, btw. I`m a big fan of the StartupNation podcast.
Chief Content Officer