This isn`t the answer you`re looking for but no I have not read it.
In fact, I haven`t yet read any of his books. (I occasionally read his blog though.) I`ve browsed his library of books but I don`t know which one to read or start with. I believe I`m fairly well-versed in marketing theories/trends but of course I could always learn much more! Sometimes I read marketing books and they all seem to say the same things in different ways, and stuff I already know.
Which of Seth Godin`s books do you think is unique? Do you have a recommendation?
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