I appreiate wht Seth Godin says but seriously believe he is overpaid for what he knows. I wont mind guys like Philip Kotler being paid million bucks for a day`s consultancy, but Seth`s fee is obtuse. May be that suggests that he has marketed himself well and his theories work( at least for him)
Purple Cow is not a bad book, but still over hyped. I am more of a Tom Peters and Scott Adams fan.(Kotler`s bored me to death in Uni, still carry a stigma, which I hope would go soon)
blog2hersh4/4/2008 5:02 PM