At the same time, there are some limitations to SMS marketing. Senders can only use a maximum of 160 characters, meaning getting a complete marketing message out can be very difficult. Also, those who send multiple texts to continue their message may be seen as too aggressive or invasive by the customer. These limitations often force companies to use SMS marketing as simply the hook that draws the customer in to seek more information.
It is one of the cheapest and most affordable marketing techniques yielding good and positive responses from targeted areas. Researches reveal that users for mobile services are increasing day by day. This enhances the overall SMS marketing.
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