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Any thoughts on SMS Marketing?

 
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kit-b

posts: 1

Jan 08, 2013 10:15 AM ET    Quote  Report Abuse
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Hi Guys!

I’m looking into creating a piece of software to help small businesses send out special offers my text messages to their customer base.

Do any of you have experience with mass communication software? Good experiences or bad? Or is there anything that you would want from one for it to be right for your business (price, ease of use, etc)?

Thanks for the help!



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TouchPoint

posts: 33

Jan 14, 2013 3:47 PM ET    Quote  Report Abuse
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SMS is a great way for a business to market themselves and gain new loyal customers.  I would suggest that your system be very flexible and allow users to do more than just text, such as send mobile coupons as well as track messages and redemptions.  And it would be good to offer a program for around $100 a month and allow a good amount of messages before the next pricing tier.


David D.

New Orleans Digital Marketing

TopLineComms

posts: 1

Jan 21, 2013 10:58 AM ET    Quote  Report Abuse
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I have first hand experience of SMS marketing. It seems to work in African markets but I haven't really seen it received well in the UK.

In my opinion you can get the same level of exposure that SMS offers with a strategic social media campaign. It's less offensive and intrusive, which is the general feeling I got from people that received SMS texts from campaigns that I had run.



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Peter Palmer Digital Account Manager TopLine Communications
christiancole

posts: 148

Jan 22, 2013 2:38 PM ET    Quote  Report Abuse
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At the same time, there are some limitations to SMS marketing. Senders can only use a maximum of 160 characters, meaning getting a complete marketing message out can be very difficult. Also, those who send multiple texts to continue their message may be seen as too aggressive or invasive by the customer. These limitations often force companies to use SMS marketing as simply the hook that draws the customer in to seek more information.

It is one of the cheapest and most affordable marketing techniques yielding good and positive responses from targeted areas. Researches reveal that users for mobile services are increasing day by day. This enhances the overall SMS marketing.



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guptaabhijit318

posts: 43

Jan 23, 2013 5:08 AM ET    Quote  Report Abuse
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SMS marketing is marketing using a mobile phone. SMS stands for short message server, otherwise known as text messaging. It is a relatively new marketing technique that focuses on the use of text messaging to spread a marketing message..

 



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WorkWithMorgan

posts: 12

Jan 27, 2013 2:43 AM ET    Quote  Report Abuse
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some people are hai



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John

posts: 46

Jan 29, 2013 4:21 AM ET    Quote  Report Abuse
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I think sometimes the SMS marketing tips go in vain as you never know the profile of your target customers. In turn you may look for something that's lucrative and promising one. Why not to focus on segmentation of your customers and offering them some promotional products so as to generate loyalty and also promote ones business.



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Corporate Promotional Products | Corporate Brand Marketing
justinguru

posts: 4

Jan 30, 2013 3:39 AM ET    Quote  Report Abuse
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WElll! SMS marketing is a popular way of internet marketing nowadays. SMS marketing provides you to reach directly to your customers. Like email marketing this technique is very effective to increase your leads. You can get contact information according to your need, from many mailing list providers. Therefore, I think you are going on the right way. Just keep it up! Sorry because I don't have much experience about that. So, I can not give you any advices at this time.

 

 

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alisha777

posts: 80

Jan 31, 2013 5:14 AM ET    Quote  Report Abuse
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SMS marketing is really an effective way for marketing. 95% of text messages are opened with 15 min versus about 22% of emails that are opened ever. Since people that you're sending the message to have had to opt-in to get the message, you know they want to hear from you. SMS is most effective for creating repeat business & creating instant traffic.



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Android Application Development
roneidaselva

posts: 37

Jan 31, 2013 8:48 AM ET    Quote  Report Abuse
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If  talk about here in INDIA mass message have been banded by Govt. There are only limited number of sms can shoot at one time. But  no doubt its best way to reach targeted customers,



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