I would recommend getting some media coverage around the
launch. Do you currently have a PR
agent. If not, I would at least try get
on talk shows such as Startup nation or Brain Brew Radio (Also a Podcast).
Are you connected with any of the People Magazine, Ok, etc. Magazines like these should be reporting on what is going to be hot for 2007. If you had a PR agent they should probably be spending sometime work this opportunity.
Good Luck, I hope this helped.