As an example, now I don’t reserve a hotel until I’ve scanned at least a couple of months worth of opinions on Tripadvisor. The facts are readily available and these actual comments will help me make my decision. In the past, this kind of course of action was restricted to searching for hotels, dining establishments and so on. However, what we are now seeing is that this information
is available across several areas of business such as local builders or even skip hire companies. The ‘Amazon type’ journey is now taken for granted for anyone seeking to make any purchase on the internet, especially finding a local trades person.
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