thank you so much for the response and taking the time to really look at my website. I am working on the site to incorporate many of your suggestions. I really understand what you are saying about the colors.
vwebworld and TMCwebs--thank you guys as well. Great suggestions that I am working on as well.
I appreciate everything guys and will definitely keep on working!
Jarrod, you were correct...I fixed the SSL problem with the account/profile section--The Facebook script needed to be changed to the SSL version. The script can be found on the Facebook Developers Page (http://wiki.developers.facebook.com/index.php/Facebook_Connect_Via_SSL) in the top section. Thanks again for the help.
A 50% bounce rate seems high for such a focused product like yours, and your selection seems very high so I doubt that's it either.
I have to agree with the other commenters that your site looks like it's from the 90's (I'm assuming it's zencart or osCommerce). I don't know what your budget is, but there are some really capable guys on some of the programming/free-lancing websites that can update the look at a very reasonable price. Especially if you know what you want it to look like, and ca nshow them examples from other sites.
I'm guessing that if you spend a little money to pay someone to make your site look more Web 2.0ish, you could drop your bounce rate significantly.
Much, much better! The design targets your consumers well without being too busy like before. I have a few suggestions though:
1.) Reduce the size of your site header. Although your logo is taking up the appropriate amount of space, there is no reason for the header, as a whole, to be that large, only make it as large as it needs to be. The smaller the header, the more actual content may be viewable above the site's fold.
2.) Your checkout is less confusing than before. But you can do yourself a great service by doing as i stated before,
"giving them 3 different options which all seem equally likely can confuse them and/or distract them, make the decision easy for them to make by making it for them by having one of those options seem more pronounced."
What you should do is make one of those options a default option, more than likely this will be your in-store checkout option. For example, you can make a button that says "checkout" and thats it! There is no decision making required for those who just want to checkout. Then below that offer your customers two other options by stating "or checkout using..." for those who may want another option. Though this is my second time mentioning this, so if you kept it this way on purpose than ignore this paragraph. I'm just trying to help you avoid the common pitfalls that result in high checkout abandon rates.
3.) Your visual illusion product images are still there! Though now they fit in even less now. The odd gradient backgrounds standout and look out of place next to the new color scheme.
Other than those three nit-picky points the site is greatly improved, good job!