As a small business owner who has had some success on the web, I have been able to rely almost exclusively on leads generated online, those who have clicked on our site and asked for more information or a quote. Due to our high rankings for our keyword phrases in natural search, its been a fairly easy, reliable sales channel.
But now, we are looking to grow quite a bit, bringing on new sales people and as a result, need to grow sales opportunities offline, whether through cold calls, referals, using lists, etc.. Im definitley not a sales expert, so wanted to ask everyones advise.
Are there some good Lead Generation and prospecting programs/ideas/vendors out there? How about list vendors? I guess Im a little alien to the whole idea because Ive had the luxury of relying on web leads that come right into my inbox. Its probably put my at a disadvantage, made me a little lazy.
Any help or ideas on this topic would be appreciated!
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