There used to be an expression to test someone`s commitment to anything: Would you pay money for that?
We do live in a lazy society, at the moment. But that`s the operative
words: "at the moment." It`s been a long ride with a good economy, and
people have had the extra time on their hands to worry about stupid
things, waste lives, and so forth.
But for more than 50 years the average American lifestyle has been
gradually declining in relation to inflation-adjusted dollars. And it
seems we`re about to reach the point where all that comes to a head.
The result likely will be scarce money, and a whole lot less comfort.
Consider that only about 8 months ago "global warming" was a huge
problem for a lot of people. Then the real estate bubble broke, and the
banking collapses took place. Suddenly global warming isn`t all that
It`s because in the real world there isn`t room for total laziness. You
either compete or you get run over. So when money`s tight, times are
tough, and someone needs to take out the garbage, walking it from their
kitchen to the curb, do you think they`ll casually fork over money for
someone to do that?
If they have a lot of money, they already have servants to take out the
garbage. If they have a little extra money, they feel it`s threatened.
The next issue is the logistics of having to get the garbage in a bag
before the "hauler" comes knocking at that back door.
By the time they`ve made a phone call, or prepared the garbage, they could`ve just as easily taken it to the curb themselves.
Taken together, I think you may want to analyze the function of laziness in an economy that`s headed into the ground.
The coffee delivery idea is similar in that there likely isn`t a market
for it. If there were, then places like Starbucks and Dunkin` Donut
would likely have tried it before.
"People" generally are a bit lazy, when they can afford to be. But
they`re not lazy on a regular basis. Especially not when their
lifestyle is threatened or disappearing. On the other hand, the reason
so many people hire someone to mow the lawn or shovel snow is that it
involves real, physical effort. A lot of people are too old, or infirm
to handle that kind of effort.
I think you could focus on that sort of thing, where the combination of
real time and real physical labor come in to play. So, for example,
starting a business where in the Spring or Fall, you come around and
clean people`s gutters, or change out storm windows.
The key here is to leave your customer with a real value after you`ve
concluded your transaction. What *real* value is there when you`ve
hauled the garbage to the curb and gone?
When you strip away the nonessentials, you`re basically asking people
to pay money for their laziness. After they`ve paid that money, they`ve
"gained" laziness. I strongly suspect not many people are will to pay
money for nothing.