As I began spreading the word, I got a lot of mixed feedback with plenty of misunderstanding. So I put it all on hold to go back to the drawing board and rework my message.
The result is Home Sweetest Home, not only a new website name, but a brand. This goes beyond the catchy name and a logo. I put more effort into the emotional connection I want to make with my market, thus refining my copy. I rewrote most of the site (though using much of the same phrasing). And I added a blog.
So please check out HomeSweetestHome.com. (You can compare it with the old site.)