The very first step in developing a capital strategy is to determine how much capital you need. You don`t need an exact figure yet - but a range ($25,000/$50,000/ $200,000/one million)
Angel investment is but one option -depending upon many factors.
Second part of capital strategy is developing a very good understanding of why you need the capital. I get the feeling you would like to spend some money on promotion. Sometimes a "need" for capital is actually a symptom of a different need or an entirely unrelated problem.
Working capital increases your liquidity and debt. Or it dilutes your ownership. Liquidity is rarely the problem with respect to growth unless you are already growing and need cash to do so. If you`re not growing, then additional liquidity might not have the effect you expect. Liquidity cannot generate demand. Advertising cannot generate demand.
Can you provide more background information?
You will need to do a SCOR first with the state you reside. Because you are already in business, you could raise the funds based on the guidelines of the state. Another way to raise the money, is with your customers. If the product is something they will continue to need, you could do a yearly subscription package for a discounted price. If you have 5,000 customers, you could charge the for the year based on delivery. You will save them based on a discounted percent. If it is an one time customer, sell a replacement plan for a year or two. Or, do both. There are many ways to get creative.
Actually - the SCOR (Small Corporate Offering Registration) is but one option for acquiring capital. It allows you to raise $1 million using a "simplified" registration process. Since the per share price must be at least $5 - it`s not often used by small early stage companies.
"Our products are very unique the only products like these throughout the world." Even if this is true ... and it`s not ... this kind of thinking is dangerous for any business. Your category is very crowded if you consider direct competition and hypercrowded if you consider indirect competition from things like dried seasoning packets and even salad dressing. You might have a fairly exclusive product but it`s not original. Your product is very appealing however and you are definitely right to consider effective promotion. Who distributes your product right now? Here is an interesting discussion on distributors.
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