Hi Anna,
I took a first look at your site, and I think the main issue right now is the copy writing---the actual written content. You`re not saying anything, and it comes across as typical corporate jargon. If your target audience is a Human Resources director, then I suppose it`s okay writing. But if your target is small business owners, then it`s a problem.
Here`s your first-page essential message:
"Ainstainer Group provides high quality services in IT offshore outsourcing sphere. Our professional activity has to do with creation and support of IT solutions in IT area. Our motto is quality in everything: services provided, interaction with clients and general approach to our work. We are young and creative. Our aim is not just to develop a software but create functional solutions for your business."
This says nothing. Everyone expects and assumes a company is going to provide high-quality service. What they don`t know, is the actual meaning of "high quality." How do you measure what you consider to be that high quality? What makes it "high" quality?
Your motto is all well and good, but so what? Without a meaningful definition or example of "quality," how does anyone understand what you intend to put in to "everything?"
The end result is that I`m immediately ready to dismiss the entire site, based only on the first few paragraphs. With a stronger opening statement, I think you can then bring visitors further in to the site and begin to "prove" your opening argument.
It`s the 4 Second "rule," in that you have only about 4-10 seconds to grab a visitor`s attention and interest.
One suggestion is to make your content more active. Right now, it`s very passive. Get rid of the first paragraph entirely, as everyone knows they`re already on your site. They don`t need to be told again.
Strengthen the opening argument with direct, specific, and defined statements:
The Ainstainer Group, located in the Ukraine, is an excellent choice for outsourcing customized software. We specialize in both Web and desktop applications, as well as mobile and embedded software.
With 1,000 years of experience, our focus is on small to mid-size business solutions. We`ve written solutions for Fortune 500 companies such as, Blah-Blah, So-and-So, and This-and-That.
and so forth.
I`m not particularly interested in what you feel, nor am I interested in what you claim. I want to know a) What exactly do you do, and b) can you prove it.
If you can immediately make that statement, then the rest of the site can be the details, specifics, examples, and testimonials. Each of those can be tabs, being main categories. All of them directly back up your initial argument.
My opinion, of course, based on how I see business-to-business presentations. :-)
CraigL2009-5-26 15:22:32
New Topic
Post Reply
Follow Topic
