I did some research today on why there is aversion to paypal. I have used it for about 5 years, and although I think it`s the best on the block, I also have an aversion that I couldn`t nail down.
It all comes to the landing page - or the page that Paypal presents for a consumer to checkout. As it turns out, Paypal first checks to see if the customer has ever accessed Paypal in the past on their computer, Paypal will present one page, and if the customer never accessed Paypal before, it presents a second page.
The way it does this is through cookies.
I cleared my cookies to see the page that`s presented, and sure enough, it`s pretty straight forward. There`s only a small message suggesting the customer join Paypal.
If a cookie exists though, this is where most of the issues come from. Paypal assumes the customer wants to pay with Paypal. Even the most techy consumer has a hard time finding the link to pay with a credit card. So if a customer gets this type of landing page, and they don`t want to pay with Paypal, they usually either give up, or call and place the order over the phone.
This recently happened to me. One of my customers asked if I can send them an invoice through Paypal. They had a paypal account, but just wanted to pay by credit card. They were so frustrated, they finally called me and gave the card info over the phone. If I hadn`t had a merchant account that allowed me to process the card, I would have been out of luck.
I did confirm that many others have a problem with this landing page issue. If you`ve found a way to overcome this, please let me know.
I just checked out the Amazon solution, and it appears even worse! It seems as though your customers MUST have an Amazon account to pay for their order. Great for customers with an Amazon account. For customers without, I`m guessing they`ll have to go through the process of creating an Amazon account just to pay for your product (talk about barriers to the sale). Please correct me if I`m wrong - or more importantly, check it out for yourself too.
JimCarrillo9/25/2008 12:19 AM