It is not about being a novice. I kow you are not trying to offend. Seriously think about what I am saying. Then go take this question to friends and family and get feedback.
When you look around you, tell me where in your community such a store would do so well you would want to be like them? How did you ever put these dots together in the first place.
You are a novice, but the real problem is that you are not connecting with the world around you.You put up an obviously outdated website with kids stuff and porn and then needed to ask why it was not working. This would make sense if you were in your basement all day hunched over a computer never leaving your house. It does not make sense for a person with a family who is part of the community.
You need to pull in lots of people and get lots of help. Ask them what they would like to see, ask them what they like.