Forums: Discussions for entrepreneurs and small business.

Um...where`s the catalog of products? I really don`t care about Rocko or this and that. I see the All Natural, like the idea, and IMMEDIATELY want to go to a "Products" page! I want to see what you`ve got, see a picture of each treat, read about what goes into it, and see the price.

Testimonials are fine, but put them somewhere on their own page. All I care about is buying some simple treats for my dog. :-) I don`t need to know all the other stuff.

Under your "About Us" page, that`s where you can get into the details of your story, and why you make what you make. But without a central catalog of actual items, it`s not much of a site. Make sense?

Are you confusing traffic with unique visitors?  The three keywords driving search engine (organic) traffic to your site are -  rockos dog, rocko`s dog, and rocko. 

I`d look at your keywords and ask how are your marketing them?  "Dog biscuits" is going up against some 816,000 hits for a niche market. 

I`d ask if you could change them and can you narrow in on an a less intense niche market?  Name a particular breed? Age range?





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DIY SEO Coach and Mentor
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Try partnering with feed or pet supply stores in your target area. 

The owner of a new pet feed store in our area has also made very good use of vendor booths available at our fall festival, camber of commerce buiz expo and other similar events to advertise his pet food product lines.  He picked up a lot of loyal customers at these events by handing out samples and making suggestions on what would work well for someone`s particular pet.


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The older we get, the more excuses we make for not chasing after our dreams. But truth is, goals are attainable at any age.

After going to your site (quickly), I have seen no call to action. Place orders? That`s an odd thing, most people wouldn`t click on that. The stuff on the front page? Blah blah blah blah blah blah I clicked off.

You need something that says SHOP NOW, like on the right here with piles of biscuits or some sort of pics. You have a very complicated cart system for so few products. I clicked on "All Natural Dog Biscuits" on the front page and it took me no where. Place order is equally confusing ... you`re basically going against the grain with your wording and your system that it would be confusing to a lot of people. What you need is "ADD TO CART [button]" not "Place order [link]". Making me sigup the second I click place order means I will never buy your product. There was another thread on here somewhere about signups and cart surprises ... basically I don`t know you from adam and I don`t want another account to have to remember. I just want to buy my product, give you my address, and get out.

Suggested path for users:
1) See product.
2) Options on the dropdown - single delivery or subscription service. (Single - price per box. Subscription - less price per box - SAVE 5% or whatever it is.)
3) Add to cart button.
4) Shopping cart, review order, submit.
5) Give you my info at checkout, option to join newsletter.
6) Pay and receive confirmation.

As for your traffic not generating sales, you need to dive in to your Google Analytics. "I have traffic" is not good enough. Where is your traffic going? Are they even making it to your product pages and the cart?
(PS your analytics code really should be at the bottom of the page, not the top.)

If you are looking for a quality marketing person for online and otherwise, try Michelle at 1stop Marketing (1stopmarketingsolutions.com). She is excellent with SEO, ad campaigns, generating traffic, etc. I know she has also worked with several companies in your same arena (dog products) so she probably has some good sources for that.

I would also not underestimate offline advertising ... dog events, ValPack, putting a box of them for sale in dog boutiques/doggie daycares (a display box that they can buy at regular price but sell each individual biscuit at an upsell price), things like that.