First, thank you for taking the time to help me out.
Rocko`s Rewards, www.rockosrewards.com, is a labor of love for me. My dream was to be able to leave the corporate world and work all day making biscuits with Rocko at my feet.
Started last year, entirely self funded, with 20+ years experience in business management, including start-ups, but limited experience in the internet marketing world. I have my full legal structure, and was able to trademark my slogan "Delivered Fresh to Your Dog". I have full production facilities. My web site was built to my specifications by a local web group.
My original concept was a subscription service, but I have since added single orders thinking the subscription idea might be scaring away customers.
I have received local press, and last November did some expensive email marketing, which I have since learned from some others was probably not on the up and up and a waste of my money. I thought I would get more assistance from the web group in marketing expertise, but that did not materialize. I do local advertising in publications targeted to pets. If I look at my web site in Yahoo, my internet page ranking is 2/10. If I search All Natural Dog Biscuits, I come up on the first page. I also hand out samples - I live in a very pet-friendly and organic-emphasized community.
My day job that was funding this project went away, and now I am covering expenses with local sales that have a higher margin due to no shipping. Still breaking even, but that`s about it. My customers are extremely loyal, and many dogs that try my biscuits won`t eat anything else.
I have access to web site statistics (which are somewhat distorted and show pages loaded, not a simple counter for hits). It appears that I get some traffic every day, but I never get any orders.
Since this project is so personal to me, I really don`t have the objectivity to assess my own flaws. I`m ready to take the full truth, and hope that someone will be able to provide me some insight to get me kicked up and producing actual income.
Again, thank you for your time and opinions, they are greatly appreciated.
Rocko, Quality Control Manager