Forums: Discussions for entrepreneurs and small business.

I am new here and wanted to post to get started. I operate a small business providing education for inmates in the Texas prison system and their families about the parole process. Obviously, this is a very limited audience. I have had decent traffic to my website after paying for a sponsored search on a large search engine but was wondering if I might find some other ideas for how I might promote my site and business since it is a very different audience that I am trying to reach. Any and all suggestions are appreciated. Thanks!

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www.texasparoleinfo.com

welcome!

to understand the situation better, do inmates have internet access? as odd as this sounds, have you worked with the prison system on this? seems they`d want to partner. are there specific groups catering to prisoner families already that you could partner with? also, there may be opportunities with religious groups inside and out of the prisons... this is not to discount any search optimization work you`ve determined drives traffic your way. but i have a hunch that this is one of those businesses that needs to BUILD. get some positive momentum going, create testimonials or "reference accounts" and parlay that into more business!

is this helpful?

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Rich Sloan , Co-Founder, Chief Startupologist, StartupNation

How about posters? you would have to go directly to the prison administation, but if you could get the right permission, it seems that you may be able to put a poster in the visitation room. Something along the same lines would be information cards...or maybe a poster with information cards attached to the wall just outside of the visitation area.

Also, try to get your name out to local attorneys and bail agencies. Any link that gets a prisoner and/or their family knowlegable to your service is a foot in the door.