Y`know, the more
I look at the site, the more I want to get rid of that annoying landing
page. I hate having to hit "enter site" when I`m already on the site.
Plus, the load time has me expecting something worth sitting there
staring and this doesn`t do it.
I`d suggest having an actual text-type of landing page. First, it`s
going to make it MUCH easier for the SE crawlers to evaluate your
title, content, and first-page (most important page) for content.
That`s where you can give a fast pitch as to who you are, what you do,
and why you`re not some sort of service organization like the Peace
This is also a much better way to use Lizzers` suggested phrases, which
almost everyone will type in some form or another. I`d include
"Florida" "incorporation" "start business" and things like "florida
corporations" and "florida business laws."
Beyond that, try to think of what Jane Appleseed would type into
Google: Why are they searching for anything related to what you do? In
all probability, they`re starting a business, they`ve heard they should
be incorporated, and they don`t know how. They think it`s expensive,
requires a lawyer, and so forth. So...they go hunting for answers. WHAT
The answer to any problem is most often contained within the proper
phrasing of the question. What "answer" are you providing?
Reverse-engineer the answer, and you`ll begin to find the questions
people will type into Google. That`ll give you your parameters to look
up key phrases.
So a related query might be "cheap lawyer," "fast incorporation" "cheap
incorporating" "opening a business account" "DBA applications"
"register business county clerk."
Although there are some excellent online tools - I still find that a trawl through a good Thesaurus is often helpful. There are online Thesauruses, but sometimes holding that physical object (ie the book) can put your mind into a different state and revive creativity that might be flagging.
Best of luck
Jon Cook | Panana | Search Engine Optimization & Online Marketing