Forums: Discussions for entrepreneurs and small business.

Hi,

For someone just starting out who knows nothing about how to set up a business, they might type in "how to incorporate a business" or "how to set up a business".  Just a thought...

 

 

Y`know, the more I look at the site, the more I want to get rid of that annoying landing page. I hate having to hit "enter site" when I`m already on the site. Plus, the load time has me expecting something worth sitting there staring and this doesn`t do it.

I`d suggest having an actual text-type of landing page. First, it`s going to make it MUCH easier for the SE crawlers to evaluate your title, content, and first-page (most important page) for content. That`s where you can give a fast pitch as to who you are, what you do, and why you`re not some sort of service organization like the Peace Corps.

This is also a much better way to use Lizzers` suggested phrases, which almost everyone will type in some form or another. I`d include "Florida" "incorporation" "start business" and things like "florida corporations" and "florida business laws."

Beyond that, try to think of what Jane Appleseed would type into Google: Why are they searching for anything related to what you do? In all probability, they`re starting a business, they`ve heard they should be incorporated, and they don`t know how. They think it`s expensive, requires a lawyer, and so forth. So...they go hunting for answers. WHAT answers?

The answer to any problem is most often contained within the proper phrasing of the question. What "answer" are you providing? Reverse-engineer the answer, and you`ll begin to find the questions people will type into Google. That`ll give you your parameters to look up key phrases.

So a related query might be "cheap lawyer," "fast incorporation" "cheap incorporating" "opening a business account" "DBA applications" "register business county clerk."

Although there are some excellent online tools - I still find that a trawl through a good Thesaurus is often helpful. There are online Thesauruses, but sometimes holding that physical object (ie the book) can put your mind into a different state and revive creativity that might be flagging.

Best of luck


-------------------------

Jon Cook | Panana | Search Engine Optimization & Online Marketing

Oh....! What a fabulous suggestion, Panana...and I totally forgot! Here`s a really terrific link to the Princeton University`s "Wordnet" project. This is absolutely fascinating, as it examines the concept of "psycholinquistics."

Simply put, it`s a new way of organizing a dictionary based on how we naturally think about words. As a writer, I had my own personal interest. But what`s really excellent is that you get "association" links when you use any of the several online implementations of the project.

You can try different online implementations, and it`ll give you ways to browse word relationships in something similar to a thesaurus, but with really inspiring additions. Excellent suggestion, Panana! Thanks!

I put in "incorporate" and began clicking links. That got me thinking of desegregate, mix, join, community, and...merge. And that got me thinking, relative to SEO, how you could have a short set of paragraphs about Mergers & Acquisitions.

Of course it has "almost" nothing to do with fast incorporation, but it`s an entirely separate set of search queries people would enter. And your article would provide "relevance," which is part of rankings, and get you into that results page.

Sure! Also, Adwords has their own "keyword tool" that should help as well.

-------------------------

Recipes by ingredients