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I decided to proffer a strategy fellow SuN Worshippers can utilize to get quality free traffic. One of the easiest ways to get visitors to our web site is to spend money. Nothing is more effortless then paying for traffic. But if you can’t afford it or don’t want to pay, there’s an equally simple but free way to get traffic: ad swaps.
An advertisement swap or ad swap is simply an arrangement where you agree to put up someone else’s ad on your site or email newsletter in exchange for them doing the same.
The goal of an ad swap is mainly to get exposure for a specific purpose, such as selling products/services or improving awareness of your brand/site. This is different from a link exchange because you are not seeking to improve your search engine rank.
The link value doesn’t matter at all. What matters is getting visitors into your web site.
Four Pre-Requisites for a Successful Ad Swap
For an ad swap to be successful and fair, there are four pre-requisites to be fulfilled:
- Equal traffic and exposure: Both parties ought to have websites that receive a steady amount of visitors everyday, or an email list with a decent amount of subscribers. Otherwise, there is no meaning in setting up an ad swap in the first place. Ad swaps are most agreeable when both parties have an equivalent audience reach/traffic count. (We have an email list with about 6,500 subs)
- Fair and Good Ad placement: Traffic flows more easily to you when your ad is displayed in a spot which is easily viewable and accessible by visitors. While site designs may differ, both parties should endeavor to exchange ads that are displayed in a similar fashion. A pop-under does not capture visitor attention in the same way as a site-wide
- High Relevancy: In the best scenario, an ad swap should occur between websites in the same niche, as both parties would benefit from a trade in visitors with an already established interest on the same topic. But it is possible for trades to occur for sites in different niches. The essential point to remember is that your ad/message MUST be relevant to the page or site where it is placed and vice versa for your ad partner.
- No Conflicting Purpose. You should not do an ad swap with a site that contradicts your brand’s ethos or image (e.g. PETA doing an ad swap with MexicoDogfighting.com).
