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LFiatoa

posts: 2

May 12, 2008 2:39 PM ET    Quote  Report Abuse
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Hello to all my fellow entrepreneurs!
I am looking for an "all over" review of my site ( www.acrossgraphics.com ).
 
Our specialty is taking your memorable photos to create an emotional slideshow to be given as a gift or presented at your wedding, birthday party, anniversary celebration, graduations, etc. These are not the classic picture slideshow with smooth fades as the companies of yesterday offer.
 
All graphics and layout was created by myself and my husband. We are just starting to convert all of our videos to Flash. Currently there are 4 flash samples on the "Samples" page, the others will open in a new window, often prompting an "ActiveX" script install.
 
I am looking for the following critiques...
Design / Layout
Easy navigation
Do we present the main product well?
Are all your questions answered easily while viewing the site?
Did you have any problems or errors?
Did you notice any grammar or spelling errors?
Does our Web site flow?
Did you lose patience trying to find what you needed, waiting for pages to load or links to work? 
Is the order form easy to understand, fill in and send? (Please type "Test" for you name so that I know it`s not a real order. Thanks!)
And last but definitely not least, Do you like how our Website looks and works? If not, why?   
 
Much thanks in advance, Laura
LFiatoa5/12/2008 2:47 PM
vwebworld

posts: 1237

May 12, 2008 3:38 PM ET    Quote  Report Abuse
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A nice idea for a product... likely inexpensive for the amount of time needed to create such a dvd.
 
Watch the file sizes of some of your web site images. For example your header image is over 100k as is the little image of the coffee mug!
 
Your logo doesn`t seem to "go" with the rest of your site... maybe a different color would help.
Also  - on the header, I think less green and more images/photos would be better. Since you are "communicating" with images/music, I thin your web site should use images more effectively.
 
The flash presentations are a problem. Viewing with DSL the first two stopped playing part way through. Instead of a large / long presentation, why not use shorter - "teaser" presentations?
 
Ads - I`m not a big fan of having ads all over a web site.   Plus, you know since Google ads are content relevant... you may get people clicking away, if not just to check out what other site`s offer.  For example: the first ad I saw was for Smilebox(dot)com - which presents itself a little less home made and more "professionally".
 
Text / font - You use a bunch of different size, color, and styles of font. Stick with a consistent color scheme and font style ( presents a more "professional" image.
 
Music selections - clicking on the "music selection menu item, brings up a page that says "These lists are only suggestions ...." But there is no list on that page. The viewer then needs to click another menu link.  Also, the lists are lists.... without sample clips... so unless I know the song, I have no idea what it sounds like.
 
In general, you seem to want to let the customer determine how the DVD presentation will look... by selecting the background, music, etc. What if someone selects a some combination that just is awful (un-artistic)? Will you produce that DVD, or direct them toward a better outcome?
 
The order, upload, etc process... may be a problem.... well, let`s just say there is room for issues, people having problem uploading or emailing or labeling the images properly.  People do not necessarily read directions .  Thats` why the other sites (your competition) make it a little more online / driven... and provide some immediate feedback to the customer on how the finished product may appear.
 
"About us and our CEO" - I`m not sure that is appropriate or relevant for "selling" your DVD`s.
 
~Roland
 
 
 
vwebworld5/12/2008 3:40 PM


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LFiatoa

posts: 2

Aug 11, 2008 5:16 PM ET    Quote  Report Abuse
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Hello to all - I`ve updated the site, and would like to get another review - and hopefully this time more than one persons view -
Thanks,
Laura
Videography

posts: 672

Aug 12, 2008 12:41 AM ET    Quote  Report Abuse
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First, I hate the script font.  Do you know your market?  Your likely customer will be older parents or grandparents, and a script font is already difficult to read, let alone with AARP eyeballs.  Also, what font does the browser pick if the viewer doesn`t happen to have your script font installed in Windows?

"The music in your Life Event DVD will be of DVD quality".   Huh?  Don`t you mean "CD Quality"?    

Why list the FAQ titles if they aren`t links to bookmarks in the FAQs themselves?

In your FAQ`s I find it curiously juxtaposed that in one line you excoriate the customer that "YOU ARE NOT AUTHORIZED TO COPY, CHANGE OR RE-SELL THESE GRAPHICS WITHOUT WRITTEN PERMISSION FROM THE ARTIST." followed with your justification for doing exactly that with the music, quoting a non-existent "Fair Use Act".  Not only are you SHOUTING, but your tone is remarkably rude - typical of Wedding Photographers with a very high opinion of themselves.  Copying is going to happen.  No amount of threats, shouting or expensive technology will stop it, so get used to it.  I go so far as to provide tips to the customer for making copies of the DVDs that I sell, and use that as an opportunity to sell more discs.  Wow, it works.  My repeat sales are pretty strong.

I find the last two FAQ`s to be quite rude and very atypical of online businesses.  Not only do you expect the customer to verify compatibility with their DVD player, you don`t even guarantee your own work.  You expect them to know which model DVD player they have, or remove the equipment from their entertainment center to look at the back of the player, *then* compare it to thousands of players on videohelp.com?  Which is, first not an inclusive list and second, the site only reports the manufacturer`s specs and user reviews.  And you expect the player owner to know that their MPEG4 chipset is a NEC-uPD61177 or an LSI-DMN8602?  This site is *NOT* for the typical consumer`s use.

I have delivered hundreds of DVDs over the past five years, and I can count the number of "it won`t play" complaints that I`ve received on one hand.  And I guarantee my work.  If the DVD-R doesn`t work, I`ll send them a DVD+R.  That usually fixes the problem.  Only once have I issued a refund, and I let them keep the DVD to try it in someone else`s DVD player.  That is *my* definition of Customer Service.  Not your "take it or leave it" policy.  Sure, I lose money on these customers, but I get valuable information from them and leave them satisfied.

Your descriptions are simply too technical.  The customer doesn`t give a crap if you are delivering DVD-R, +R or any other DVD format.  They *just* want it to work.  All you offer are excuses why they may not work on top of a shoutout  of: "Again – WE DO NOT OFFER A CASH REFUND.".  (Quoted from your FAQs).

Last, as a customer, your "About Us" page is more about preaching your christianity than telling about your business and why anyone should do business with you.



-------------------------

Steve Mann
Internet Videographer
MannMade Digital Video
My Email


infilta

posts: 126

Aug 12, 2008 1:03 AM ET    Quote  Report Abuse
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Hi Laura,
IMO it`s an okay site, nothing really outstanding. It actually looks obsolete already. You`re in the imaging industry, so visual presentation must be very important to you, but it suffers on your site. Dark gamma, hard to read fonts, nothing that really attracts my attention. Your logo looks like it belongs to fantasy books about Hobbits or something like that.
Other that that it`s a pretty good site.

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