Congrats on the book.
Note on the cover: Yuck. Is that the final layout? If it is, it`s not a good show case of design.
I consult on corporate identity, and I`ve bought and read every book on the subject. With the existing cover, I would never buy it the way it is. Just my 2 cents.
Don`t blame me - seldom does the author ever get much input on the cover design of the book - although I really had fun with the cover of my first book. I used other design elements in promoting submissions for the book, sent them on to the publisher as a suggestion and the "suits" in the marketing department opted to go another direction.
At least in this situation I got to name the book - that doesn`t happen often. I always detested the name of my first book. These days I can even occasionally get individuals at the publishing company to agree that my proposed title would have sold even more books than what they used:
Their title: The Savvy Designer`s Guide to Success: Ideas and tactics for a killer career
My title: Designing in my underwear: Briefs on a career
Actually, the new book has some of the highest pre-sale numbers of any book the company has previously published - and I`m thrilled that this time there are Australian and European distributors already lined up. As a designer, if I judged books by their covers I probably wouldn`t be reading much - especially when it comes to the topics of design, marketing, branding and corporate identity.
Jeff Fisher | Jeff Fisher LogoMotives
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