That`s fantastic news for your business!
I have a few suggestions for you. First, I would contact the appropriate writer who is writing the piece and ask what he or she would like to receive. This way, you can avoid a lot of added expense and wasted time sending the wrong samples. Plus, you`ll start to establish a working relationship with that media member.
Second, I would get a copy of an archived holiday issue. What is listed in that issue and how can your product(s) fit into the next holiday issue?
And with whatever samples you send, be sure to include a cover letter with all of your contact information and your website address. I would also suggest sending your media kit with a photo. This way, the writer will have everything necessary to write about your business and know how to contact you quickly and easily.
Think about how you want your company image to appear in the magazine and send the appropriate information to promote that image. Once you read the magazine, talk to the writer and review your products, you`ll have a much better understanding of what to send.
Hope this helps!
CEO, Rembrandt Communications®, LLC
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