GUESS! A business plan is a working and living model. Put what you believe will work and work it. If it doesn`t work then change it. Simple. Your business is your idea and creation, you tell it what to do until it takes on a life of its own, then you just gently guide it...
It would help if you were a little more specific as to what it is that you are doing. Business, marketing and financial plans are part of my business services so if you`d like specific advice just send me an email with a detailed quesiton.
I agree with the Dr... But it also sounds like you already have a "market" to target. From what I can guess, possibly fitness, dance, health, to name a few, and those are huge markets...
Good luck. jerik
If your idea is so unique and new that it hasn`t been done before you really need to do some digging around (gently) to discover the demand for what you are offering. Friends and family are often not honest enough to do you much good. You need to find independent and "unaffiliated" people that will give you their honest opinion.
SuN is a great place to bounce ideas off of people. You don`t have to get so detailed that you lose control of your idea but enough so that people can ask you the right questions and help you to get focused on your approach.
best of luck to you. Have fun with it!
I don't believe an investor is going to foot the bill just because you have a cool idea. Unless your bring experience in the field, management experience at the executive level, or at least 25% of the funding requirement, you'll probably fall on a lot of deaf ears.